The MNI Advantage
We exist to simplify the targeted media planning and buying process across multiple media types—from online, to mobile, to magazines.
National advertisers take advantage of MNI’s precise targeting, and deliver custom, relevant messages to the exact audience they need to reach.
Regional advertisers target consumers most efficiently,
with the perfect blend of national and local media.
Local advertisers can boost brand image with national credibility,
while ensuring the cost-effectiveness of pinpoint targeting.
Always forward-looking, we’re constantly searching for the newest and most innovative technologies that will help us deliver impactful solutions for
MNI can apply patented, grid-based location technology to deliver precise targeting capabilities that improve the efficiency of geo-fencing.
Advertisers can target geographies down to the cellular level—including several streets, a shopping center, or a sports stadium—and deactivate individual cells that are underperforming.
MNI uses real-time, first-party profile data, and a historical view of over 250 million specific consumer profiles, to provide unique targeting capabilities of online shoppers.
We serve ads on the individual level, not to pre-defined groups, leveraging consumer characteristics and behaviors to drive high value engagement.
MNI makes YouTube advertising a powerful and efficient tool to reach your precise audience.
Proprietary marketing software means that we can leverage the incredible popularity of YouTube to target your precise audience on desktops, mobile, tablets, game consoles, and connected devices.
MNI provides in-image, in-screen advertising with contextually relevant ads that are placed where viewers’ eyes are focused.
Proprietary technology actually recognizes and classifies images, and also sizes the inventory, so your ad appears on premium, relevant, brand-safe images and always looks like it belongs there.
MNI offers the only 100% truly native ad platform, with content made native in real time, across publishers and devices, and at scale.
Native, branded content is consumed as editorial, with ads that are fully integrated within the context of the web page enhancing the user’s online or mobile experience.
MNI combines industry-leading technologies
and extensive media partnerships, with first-rate customer service, to successfully target your
precise audience, whoever they are and wherever
they may be.
Omnipoint, the proprietary research technology developed with Time Inc. IT, offers complex audience and market intelligence through a combination of third-party audience and market research, historical campaign performance, and first-party real-time data. Omnipoint drills down big data, making it more user-friendly.Want to know more?
MNI has established strong partnerships with top-tier digital
and magazine publishers across every category.
We use the most sophisticated targeting technologies to ensure that our clients reach exactly the audience they need to reach.
- MNI partners with direct sites and networks, as well as over 20 third-party data providers.
- Deliver your message directly to subscribers at the DMA level or below, in the pages of their favorite magazines.
- Highly engaging ads are wrapped around relevant magazines, and delivered directly to a specific list of recipients or locations.
- Your message is delivered directly into the hands of your desired audience.
MNI makes multimedia campaigns easy by being the one-stop-shop for reaching your precise audience across media platforms.
- Online, mobile, and magazines
- Combine national and local media for increased reach and engagement
- Boost brand recognition in priority markets
Mixing Media Improves Results
For a similar out-of-pocket cost, optimizing your media plan to include both digital and magazine will
- Increase your coverage in the market by 15-20% for no additional cost.
- Increase advertising recall, brand awareness, and action taken.
- Deliver multiple media touchpoints to the most influential consumers.
- Maximize the ROI of your media plan.
Source: MNI Omnipoint 2013, Media Mix analysis.
A dedicated team of media planning and buying experts makes MNI’s customer service second-to-none.
- Strengthen your team: MNI can help plan, buy, and quickly implement a targeted campaign, scaled to market.
- Every campaign has a planner, ad ops coordinator, account manager, and billing contact to ensure best-in-class account service.
- Ongoing account optimization, with timely analysis and recommendations.
MULTIPLATFORM TARGETED MEDIA
Surround your target audience—across multiple touchpoints—with the most powerful brands in the industry, positioned to encourage engagement
The most popular and engaging national titles.
Top-tier sites for maximum exposure.
Reach your audience, wherever they go.
Innovative communication with a precise audience.