Any road trip has a destination—more or less. The same should be true when starting a digital campaign. Only by knowing key objectives and measures of success can a road map to achieving them be determined.
Diretor, Integrated Marketing
We’ve all bought something from an infomercial at one time or another—or at least thought about it. How can you resist My Pillow, the Miracle Socks, or the Forearm Forklifts for the low-low price of $19.95?
Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways...
It’s 2018, and the advertising landscape is more digital than ever before, but savvy marketers know there’s still power in print. Here are 6 reasons magazines convert.
Maybe you’re one of those people who have all their holiday shopping done by early December? You may even have all your gifts wrapped and all you have to do is ready your homemade card before hand delivering.
That is not, and will never be, me..
For brands willing to speak to Gen Z—and listen to them—the rewards will be profound. The key, of course is speaking their language...READ MORE