TOPIC: RESEARCH INSIGHTS
Navigating the complex category of consumer Banking and Finance can be challenging for even the savviest of brands and marketers, given the immense competition to capture consumer attention and, of course, their dollars. Gone are the days when one-size-fits-all approaches toward marketing for the banking and finance industry were enough to encourage U.S. consumers to open a deposit account, seek loans, or even switch financial institutions.
Consumers today are more knowledgeable, thanks in part to the digital boom, and will not compromise on the quality of service they seek from their financial institutions. The key to stay relevant and on top of the game is to understand what makes consumers across generations click—what makes each group different, what do they look for from a financial institution, and how do they like to be reached?
Inside the Vault: Marketing Strategy for the Banking and Finance Industry is loaded with essential information that marketers that mean business need to know about the banking industry —including the current state of banking, who the American banking consumer is, how to reach him/her, and emerging banking trends.
To get your hands on the latest Banking and Finance marketing and consumer trends, download our factbook:
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