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Over the past decade, Digital Marketing has exploded across industries. Marketers understand that digital targeting, with its comprehensive data collection and cutting-edge targeting technologies, can help them connect their messaging with the precise audiences they need to reach.
But this data collection and consumer targeting represents a set of real challenges for Pharma marketers who want to dip their feet into the digital pool. From ensuring consumer privacy to adhering to government regulations, there are so many rules and regulations around digital pharma marketing that the pharma industry has been slow to embrace digital marketing’s potential. But the opportunity that’s available—for increasing awareness, affinity, and conversion—can’t be ignored.
Help is on the Way
Our whitepaper, Digital Marketing 101: Pharma, was developed as a comprehensive guide to help pharma marketers navigate the complex world of digital marketing. It explains how you can reach the precise health-
and wellness-focused consumers you need—using the most popular and innovative targeting tactics available—all while staying compliant with privacy and data collection laws.
By 2020, the healthcare and pharma industry will spend upwards of $3 billion on digital ads.1
Make sure you’re getting in on the ground floor of this incredible potential. Click here to download the whitepaper today!
1. eMarketer: The U.S. Healthcare and Pharma Industry, 2016.
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