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TOPICS:   MEDIA NEWS  |  RESEARCH INSIGHTS  |  ADVERTISING/MARKETING  |  TECHNOLOGY  |   DIGITAL  |  MOBILE  |  PRINT  |  MNI

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December 6, 2018

Technology-based innovation arrives faster than most organizations can keep up.  Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways...

November 29, 2018

The 2018 holiday season is upon us, and if you’re like many B2B companies, you’re slowing ad spend in response. Learn how upping your game can pay unexpected dividends...

November 19, 2018

Looking ahead is key to developing sound marketing strategies. Three categories that are evolving rapidly are Grocery/CPG, Baby Products/Gear, and Higher Education, and marketers have lots of opportunity to build their business in these industries...

November 8, 2018

Developing a true personal rapport with clients is a cornerstone of effective business. Learn how an MNI sales exec leveraged a client panel to get to know her contacts...

November 2, 2018

New tech, including AI, has forever altered the face of the insurance industry. Join us as we look at emerging trends we expect to play a role in 2019 and beyond...

October 25, 2018

It’s 2018, and the advertising landscape is more digital than ever before,
but savvy marketers know there’s still power in print. Here are 6 reasons magazines convert...

October 18, 2018

The world of digital marketing is on the move – read up on these 10 key industry trends in local marketing, voice, and multi-device usage to learn how you can keep up...

October 10, 2018

The power of multi-screen advertising is something that the ad industry is continually trying to figure out and manage. As the number of screens that a user leverages and the plethora of data companies grows, the need to execute these multi-screen campaigns with as little waste as possible becomes more and more important...

September 25, 2018

Marketers are constantly searching for the most impactful and efficient ways to reach our audiences. And there are so many ways to connect with people—inside, outside, on the side of the road—that we need to stay focused on what works...

September 10, 2018

Our roundup of top digital marketing stories from July and August 2018! Learn about emerging trends from Google, Facebook, eMarketer and more...

August 24, 2018

Programmatic ad buying is the automated process of buying or selling online media advertisements at scale. Its popularity in the digital space continues to rise, as there are many benefits to the advertiser and the seller...

August 9, 2018

As a Gen-Z college student with a summer internship, I’ve had to change up my daily wardrobe a little.  Now that I’ve been here a couple of weeks, I’d like to get a couple of new tops and shoes but I don’t have the time, much less the money...

August 1, 2018

Data, data, and more data. In today’s media landscape, marketers are gobbling up any data they can get their hands on. What’s key is knowing how to use that data to make smart messaging and targeting decisions... READ MORE

July 20, 2018

My boss knows exactly how to get me going.  All she has to do is forward
me an article saying, “Print is Dead” and my Pavlovian response is triggered. I’m on my soapbox.  Long live print!...

July 13, 2018

Our top June trends for digital media! Learn how connected TVs are changing viewing habits, and how local search continues to evolve to fit individual shoppers...

July 10, 2018

Maybe you’re one of those people who have all their holiday shopping done by early December? You may even have all your gifts wrapped and all you have to do is ready your homemade card before hand delivering. 
That is not, and will never be, me... READ MORE

July 5, 2018

Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as the concept of marketing itself. Billboards on highways, signs on taxis, movie posters plastered on walls, displays inside office buildings—the formats are endless, and their placement in high-traffic locations ensures we notice them in passing, even if we don’t stop to read the entire message... READ MORE

June 21, 2018

Imagine you’re in the doctor’s office, waiting to see your doctor or healthcare provider. You have some time on your hands, so you’re browsing through your phone and checking app notifications. Suddenly, you receive a pop-up message about a new pollen-allergy medication...

June 14, 2018

With the spike in voice-based searches, brands are aiming to develop featured snippets or interactive tutorials that can be spoken to people as they complete mundane or complex tasks...

June 7, 2018

According to comScore, we’ve been #1 for a while. In fact, this week marked the fourth consecutive year that the MNI Ad Network ranked as the #1 Local Ad Focus Network in the country, and that’s something to brag about...

May 31, 2018

In April 2016, the European Union adopted the General Data Protection Regulation, which took effect on May 25, 2018 and replaced the current EU Data Protection Directive. The goal of GDPR is to provide new regulations around data, privacy...

May 24, 2018

With nearly ten years of management experience, eight in my current organization, I have learned a lot. Regardless of my experience, I’m always open to learning new ways to communicate and motivate. It’s important to me to share what I’ve learned with members of my team...

May 17, 2018

With the growth of shopping apps and beacon technology, retail and in-store marketing are becoming more common among retailers with brick-and mortar-locations. Retailers have seen the value of reaching shoppers at key moments when they are in-store making purchase decisions...

May 14, 2018

For brands willing to speak to Gen Z—and listen to them—the rewards will be profound. The key, of course is speaking their language... READ MORE

May 7, 2018

Digital Advertising Trends for April 2018

Here is our list of the latest digital advertising trends for April 2018.
Learn about rising trends in consumer purchase behavior and how
they interact with ads...

April 26, 2018

From Google to social media, search algorithms change on an almost weekly basis. Google alone makes between 500 and 600 algorithm updates annually, posing a new obstacle for marketers to learn and optimize every few months...

April 19, 2018

In the ever-evolving digital space, there can be a direct connection made between advances in technology and advances in data collection. As we continue to incorporate technology into our everyday lives at faster and faster intervals, the future of data collection and utilization can be both enticing and frightening...

April 3, 2018

The Print Effect: How Consumer
Behavior & Neuro Marketing Principles
Prove Magazines Deliver

For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with... READ MORE

April 3, 2018

Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download.
It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge... READ MORE

DOWNLOAD our
DATA DOWNLOAD Whitepaper.

March 28, 2018

Banner blindness is a real thing. Consumers are becoming proficient at ignoring ads, making it important for advertisers to implement different techniques to attract interest and engage consumers...

March 16, 2018

Marketers are lucky. By our very nature, we promote. We inform.
We sell. So a marketing blog is like a meta dream within a dream,
where we try to convince our audience of our value by sharing content
that makes us valuable...

March 1, 2018

Check out our list of 2018 marketing trends to discover changes in
consumer behavior and digital advertising that will impact your digital marketing strategies...

February 15, 2018

Subscription commerce (subcom) services have entered almost every home in the U.S. What magazines created has evolved into a full-blown industry, manifesting in many forms. Digital streaming services like Netflix and Hulu, monthly deliveries of your favorite magazine, or fresh new packages of clothes to try on...

February 8, 2018

At MNI, we pride ourselves on being audience strategists. We can identify even the most niche audiences that our clients are looking for, and target them specifically using our proven digital and print solutions...

February 1, 2018

Advertising is an industry that’s constantly evolving, but TV has remained at the forefront for quite some time. With new tactics to target consumers and new ways to reach them, including online and on mobile devices, advertisers still put the bulk of their money into broadcast TV...

January 25, 2018

What is Ad Fraud?

Ad fraud is the misrepresentation of online ad impressions, clicks, conversion data, or other metrics, to trick advertisers into paying for ad space that’s worthless to them...

January 18, 2018

The rise of Virtual Reality and Augmented Reality has created an
entirely new channel for media advertisers to display their brand
messaging and values...

January 11, 2018

Navigating the complex category of consumer Banking and Finance can be challenging for even the savviest of brands and marketers, given the immense competition to capture consumer attention and, of course, their dollars. Gone are the days when one-size-fits-all approaches toward marketing for the banking and finance industry were enough to encourage U.S. consumers...

January 5, 2018

Every New Year brings the promise of possibility and opportunity, both in a business and personal sense. I was thinking about what I wanted the New Year to deliver—in addition to peace on earth and goodwill toward men...

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