April 27, 2017
Our experts break down the major media trends in TV, display, mobile, programmatic and any media as it applies to consumer shopping behavior
so far in 2017...
April 25, 2017
Mary Nevin Gauthier
At this stage in the digital game, there is little to no debate over the value of social media. Facebook users spend an average of 50 minutes a day on their properties, with the other platforms not far behind. Video has seen a renaissance within the digital space, led by the expansion of social capabilities such as Facebook Live...
April 20, 2017
April 13, 2017
For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with...
April 6, 2017
Recently I had the pleasure of introducing Linda Thomas Brooks, President and Chief Executive Officer of the MPA—The Association of Magazine Media, at our national sales meeting. I wanted to warm up the audience for her after they’d had an information-intense day of meetings and trainings, and prepared a short history of magazines to whet their appetite for print media...
March 31, 2017
We’ve been #1 for a while, according to comScore, and this week marked the third consecutive year the MNI Ad Network ranked as the #1 Local Ad Focus Network in the country, and that’s something to brag about. We’re proud to tout this milestone. Our products outrival our competitors in delivering niche audiences, big or small, across the country or locally across the street...
March 30, 2017
From Attribution Modeling to Gen Z, it can be hard to keep up with all the buzzwords in the marketing world. What’s the Buzz(Word) is our ongoing series that’s designed to give you a quick and easy explanation of the words that are on everyone’s minds.
March 23, 2017
March 16, 2017
As the Millennial generation marches onward into adulthood, we find ourselves constantly torn between performing the necessary daily tasks required to keep our lives in order, and reminiscing of younger days and simpler times. We’ve reached
an age where adolescence is far enough behind us that it now feels nostalgic.
This feeling of being forced to adjust to the pressures...
March 9, 2017
The most interesting conversations I have with media buying and marketing folk often lack the well-worn language. We’ve managed whole conversations without uttering the words ‘engagement,’ ‘transparency,’ ‘hyper-targeted,’ analytics,’ ‘story-telling,’ ‘data,’ or ‘platform.’ Yet, magazine cover wraps deliver all of that...
March 2, 2017
Adding programmatic customizations allows advertisers to share the right message to the right audience at the right time. With programmatic customization expected to increase 56%1 this year, I wanted to share a few programmatic solutions that you can apply to your programmatic advertising campaigns today...
February 22, 2017
I’m on my phone all day, every day. Like 80% of my Millennial counterparts, my phone is the first thing I look at when I wake up, and the last thing I look at before I go to bed1. When I get to work, I’m primarily on my desktop. And when I get home, I rarely have the luxury of powering down for a brief digital detox—I’m in front of the TV with either my tablet or my phone, while simultaneously asking questions to my always-listening Alexa...
February 16, 2017
For the past 51 years, companies have been spending big bucks to purchase ad spots during the Super Bowl, recognizing the airtime as a major opportunity to reach millions of viewers in one night. In 1966’s Super Bowl I, 30-second commercials were sold for $37,000, a small price to pay for the attention of 25 million viewers...
February 14, 2017
February 2, 2017
Samir “Mr. Magazine™” Husni
I have been in love with the printed word since I was a mere boy of nine-years-old. Now, while that statement might not seem like a gargantuan expression of passion to some; you would have to first understand my ink on paper addiction completely.
I have over 35,000 first edition magazines in my collection, some dating back to
the late 1800s...
January 31, 2017
As an industry leader in finding and delivering audiences, we feel it’s our job, or more aptly, our duty, to keep our clients and prospective clients educated on new topics, trends, and audiences, as they come to the forefront. We’ve identified the U.S. multicultural consumers as a quickly growing audience segment that is an emerging force in the U.S. market, with increasingly aggressive buying power...
January 27, 2017
While national brands see the importance of having local market campaign strategies, many are still resistant to include them as part of their overall marketing plan, even though 50% of marketers believe local marketing ROI would be higher than that of a national campaign. The main reason cited for not incorporating a localized marketing strategy is measurable ROI...
January 20, 2017
As 2017 is in full swing, the digital ad space will continue to expand and advance, creating more opportunities for advertisers and marketers alike to play within the ad field. Consumers are media multitaskers; always connected and always on. The tech world is constantly introducing new and innovative devices and platforms to the market increasing the number of smartphone users in the U.S...
January 18, 2017
Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge...
January 12, 2017
Micro-Targeting is a marketing strategy that uses consumer data and demographics to create audience subsets/segments. It’s possible to predict the buying behavior of these like-minded individuals, and to influence that behavior through hyper-targeted advertising. Micro-Targeting is a highly-effective political campaign tactic. Micro-Targeting is the love child of predictive analytics and data insights. It’s what you do with all that precious data you’ve collected.
January 5, 2017
The MNI ad network reaches 93% of the total U.S. digital population, equating to 238,582,000 unique visitors in November 2016...
December 23, 2016
2016 has been a year for the record books here at MNI Targeted Media Inc., where we’ve always been committed to change. Our industry demands the constant evolution of our audience targeting solutions, to keep
up with innovation in technology that is at an epic pace. This core
strategy has proven to be a prudent one for us and, most importantly,
for our clients...
December 16, 2016
December 2, 2016
Google recently announced they will be updating their search ranking algorithm to punish websites that use invasive interstitial advertisements on mobile websites.
The update will be rolled out on Jan 10th 2017, and will be lowering the search ranking of websites that use these interstitial advertisements that block out content on mobile platforms...
November 17, 2016
MNI’s ad network reaches 93% of the total U.S. digital population, equating to 237,877,000 unique visitors in October 2016. • An estimated 71.6 million people tuned in to watch the final debate of the 2016 presidential election on October 19th. In terms of social interactions related to the presidential debate, there were 53.2 million social media interactions across Facebook and Twitter, from 16.9 million people in the U.S...
November 10, 2016
The heavy holiday shopping season is just around the corner, and consumers are waiting for ideas to spark their interest. It only takes one advertisement to grasp a consumer’s attention. Now is the time to hit holiday shoppers with ads on multiple devices—not only while they are at home, but in store as well...
November 3, 2016
Mobile is the now and future of search engine marketing. Last year there were more searches happening on mobile devices than on desktop, and the need for mobile search optimization has never been more essential. To help achieve better results there are quite a few different tools to manage and optimize your SEM campaigns, without having to segment each device and risk hurting campaign performance or managing each device-specific campaign individually...
October 27, 2016
From mobile shopping during the holidays, to digital video advertising to overall brand strategy, our experts explore the digital media trends you need to know from 2016. The MNI Ad Network is the #1 Local Ad Focus Network in the nation, reaching 93% of the total U.S. digital population, equating to 238,904,000 unique visitors last month...
October 20, 2016
Last week, we were honored to win a prestigious Diamond BrillIAAnce Award, along with our client Madison + Main, a branding, marketing and PR Agency located in Richmond, VA. The Brilliant Use of Mobile Award was presented by the International Advertising Association (IAA). We beat out an impressive list of competitors, including Proctor & Gamble, Netflix, Amazon Studios, Microsoft, Starcom, Publicis One Team, and Code and Theory...
October 13, 2016
In 2014, Facebook acquired Oculus—an 18-month-old startup launched with the help of KickStarter pledges—for $2 Billion. This leap of faith sent a clear, strong signal that VR is valid and would soon become the next big thing. Since the deal, investments in Virtual Reality and Augmented Reality have both tripled1 and the global search interest for Virtual Reality on Google has grown by nearly 4X in the last year.2
October 12, 2016
October 4, 2016
September 26, 2016
Consumers use an average of 4.1 digital devices every day, with mobile being the most used device. In fact, time spent with mobile devices now exceeds time devoted to any other medium, including TV. Because of this, consumers expect brands to engage and interact with them as seamlessly as they move across their own devices.
Enter cross-device targeting, the practice of reaching people across all their digital screens—desktop, laptop, tablet, and phone...
September 22, 2016
YouTube is known for its never-ending collection of comical cats and hilarious post-anesthesia meltdowns. But move over, Keyboard Cat and make room for branded content! YouTube has quickly become millennials’ go-to source for entertainment and information. The video hosting and sharing site reaches more millennials than any cable network in the U.S. With millennials making up more than one-third of the population, it’s easy to see why advertisers should be looking to YouTube...
September 16, 2016
The MNI Ad Network is the #1 Local Ad Focus Network and #2 Ad Focus Network, reaching 92.4% of the total digital population, equating to 237,317,000 unique visitors last month. Households with income above $100,000 and whose heads-of-household are over 55 receive the most periodicals, with 1.7 pieces per week. Affluent young adults—ages 34 and younger, with household incomes over $100,000—receive 0.8 magazine periodicals per week, more than the average household and several times than their less affluent...
September 15, 2016
The 2016 Holiday season is right around the corner, so we analyzed the top consumer shopping trends to help you stay on top of the game. This holiday season is expected to exceed last year’s, and be the biggest shopping season yet, with many factors playing a part in the booming business. Some of the most significant shopping trends for the 2016 holiday season include:
September 9, 2016
What do we think about when we consider stereotypes about age and media consumption? We see a Boomer trying to understand how his phone knows he’s in a Starbucks, and we imagine a Millennial who is too busy taking selfies in the street to notice she’s walking into traffic. But how true is all this? When we actually break down the statistics, the truth reveals itself...
September 6, 2016
The U.S. CPG industry is rife with opportunity–offline and online sales are expected to cross $407 billion this year–as consumers are starting to feel optimistic about the economy. With sales dollars pouring in, CPG advertisers will battle it out to ensure that they command a significant share of the mind and the market. Here are some market and media trends to watch out for as CPG brands work towards cutting through the clutter, by diverting ad dollars into digital advertising and leveraging the power of print media...
September 1, 2016
Taking a generational focus into American consumption of media, one sees the millennial as consumers, quickly becoming a polarizing generation. Addicted to smartphones and social media, millennials have become a buzzword and a stereotype for a Starbucks drinking, selfie taking, and uninformed zombie glued to their phone. Millennials have never seen, smelled, or touched a newspaper, nor do they like the concept...
August 30, 2016
User engagement helps marketers understand how users interact with their site by analyzing the time spent on site, flow of activity and clicks as the user browses through content. Analyzing time on site, tracking clicks driven to a brand page, or capturing user information via on-page forms are all important starting points in assessing content...
August 26, 2016
Magazines have existed for 353 years and have been the go-to-source for leading content and captivating stories. We know magazines inspire consumers– they get your product, service or destination into the subliminal consideration set–the ones we create in our mind, without really knowing. When we start to plan and do research on a specific topic your brand will come to mind because we’ve seen it in our favorite magazines...
August 25, 2016
Remember the first moment that you remember movie magic? Mine was watching a T. rex tear through a fence in the middle of a tropical storm on Isla Nublar. Jurassic Park is still one of my favorite films, because it showed me a world I always wanted to imagine would be reality, and there it was, happening right in front of me. When I think of the way video marketing is going, I think of Jurassic Park. Not because it features prehistoric chomping dinos, but because it offers up a story that...
August 24, 2016
Today, the use of mobile devices is at its highest number, increasing on all platforms and continuously being the main point of contact for consumers of digital media.
Of course, advertisers and marketers are well aware of these digital marketing trends, and the reliance consumers have on their mobile devices. eMarketer predicts that the number of smartphone users will increase by 8.7% in 2016, and as a result, location-based services are expected to rise at near equal pace...
August 18, 2016
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser and the seller. Audience targeting is key with programmatic buying, and allows us to drive campaigns to successfully reach our client’s goals with limited waste...
August 17, 2016
If advertising technology had an ‘It’ girl, she would look a lot like Augmented Reality. Propelled by the fanatic popularity of Pokémon Go, whether you love it or loathe it, AR is the tech that’s on the minds of marketers. One reason is because we know that virtual reality and augmented reality are expected to generate about $150 billion in revenue by the year 2020.1
August 16, 2016
The original path-to-purchase model shows a consumer’s linear journey. The process entails that a consumer must first become aware of a particular product or service, at which point they’ll develop interest and consideration. Once attracted, they’ll begin narrowing their options, ultimately making a selection for purchase.
Today’s shoppers take a multi-faceted approach to their shopping process...
August 12, 2016
The digital landscape is an ever-evolving form of advertising that allows brands to continually get smarter with their online targeted advertising. One aspect that has continued to evolve is personalized retargeting, from both visitors to your site as well as new opportunities with CRM. The goal of retargeting is to drive an already interested or informed consumer back to your site to convert an action...
August 10, 2016
1. Programmatic TV will come close to being a $1 Billion market in the U.S. this year, and is predicted to account for $10 Billion of TV budgets by 2019 . 2. Globally, a minimum growth of 1.5x in total video streams for the 2016 Rio Olympics is estimated, which translates into 2.85 billion worldwide video streams. For the U.S. alone, a 2x growth in total digital video advertising streams is expected...
August 9, 2016
For years I have wanted to work in the exciting and ever-changing world of media.
It has been a passion of mine for years, and of course one of the dream companies that comes to mind when embarking on a career path like this is Time Inc.
Time Inc., and its numerous subsidiaries, has the impeccable reputation of inspiring, entertaining, building, inventing, and transforming the world of media...
August 4, 2016
With Rio 2016 quickly approaching, the inspiring and patriotic television ads grow in frequency. Behemoths of sport Nike and Gatorade have begun their large scale TV ad campaigns. With exclusive coverage of the games, NBC is impressively bullish on the exposure of the Olympics, “the biggest event in media history,” with both live streaming and television coverage according to NBC Sports Chairman...
August 2, 2016
Digital video is wonderful content that can do many amazing things for a brand—educate, simplify, elicit emotion, tell compelling stories, change perceptions, etc. However, I have heard so many companies say, “I spent tens of thousands of dollars on a video, and it didn’t work.” When trying to understand WHY it didn’t work, more often than not, the video was posted to their website/YouTube channel...
August 1, 2016
In just a few short weeks, Pokémon Go has become a mobile gaming sensation. Less than a week after the U.S. launch, the game saw about 21 million daily active users, according to Survey Monkey. That means 21 million consumers wandering around, seemingly aimlessly, in search of Pokémon and Pokéstops. As irritated as some nonconformists might be with the craze, local businesses are very interested in...
July 28, 2016
The coveted purchase path has guided marketers on their quest for consumer attention since advertising began. We’ve all seen the marketing or purchase funnel, and know that our advertising and marketing messages need to reach consumers across the five stages of Awareness, Consideration, Conversion, Loyalty, and Advocacy. However, the modern consumer—overwhelmed by messages...
July 27, 2016
Joining New Kids on the Block and Doc Martens, Pokémon characters are popping up for a comeback, with everyone from Gen-Z adolescents to Baby Boomer moms obsessed over the new Pokémon Go app. Nintendo’s stock has gone up 25% in just two weeks. A company previously climbing through the trenches of handheld gaming consoles is now bursting onto the digital marketplace...
July 25, 2016
Imagine a sunny summer weekend in a typical American town. A grill with burgers and dogs is sizzling, as cold sodas and beers sit in the family cooler. Kids are playing in the perfectly green lawn as friends and neighbors congregate on the porch or in the shade. This is the dreamy American summer weekend cookout.
Now imagine all the brand names in this dream...
July 21, 2016
With so many healthcare forums and information at our fingertips, many millennials avoid purchasing healthcare until emergencies arise. However, it’s good to have healthcare to lean on, especially as problems arise unexpectedly. Comprising 29% of the U.S. population, with $2.45 trillion purchasing power worldwide, it’s no wonder millennials are a prime target for healthcare marketers...
July 14, 2016
From Instagram to Airbrush, we’ve all seen and experienced our fair share of photo editing apps. Each one provides us with a new feature that not only renders the photo, but more specifically the person in it. As time goes on, consumers, especially from a younger age range, continue to let social media rule their lives, and their self-esteem...
July 12, 2016
This year, 164 million U.S. internet users will stream video content through a connected TV, and this number is predicted to reach 200 million by 2019. Consumer habits are shifting—they’re choosing to stream videos so they can control how and when they watch. Marketers need to mirror this shift. The trouble is, more than half of media buyers don’t know how to purchase it...
July 7, 2016
As mobile and ad targeting technology advances, we highlight major trends that are taking shape across the marketing industry. 1. The MNI Ad Network is the #1 Local Ad Focus Network and #3 Ad Focus Network. It reaches 93.5% of the total digital population, or 241,099,000 unique visitors last month...
July 5, 2016
With the Electronic Entertainment Expo, E3, ending recently, millions of eager fans finally got official word about what they could expect in the foreseeable future. Bethesda, Ubisoft, Sony, Nintendo, and Electronic Arts are some of the biggest names in game creation, each enjoying domination of certain genres, each with their own big-title games. What’s more, each of their major titles come with a vehemently loyal fan base...
June 30, 2016
Today, the use of multiple devices daily is becoming the norm—enter the multiscreen explosion. Consumers engaging in frequent device switching is even more common; meaning that we often start a task, such as looking at flights on a mobile device, and then do a quick switch over to a laptop for booking that ideal flight. So it’s no surprise that two-thirds of device owners find it frustrating when content isn’t synchronized across their devices1.
June 28, 2016
Throughout all forms of media, both digital and in print, a wide variety of advertisements and product placements take place, whether the viewer realizes it or not. As marketers we must ask ourselves if product placement is the new commercials, and do consumers welcome this form of targeted marketing?
“Branded products are no longer just 'placed', said Simon and David Hudson,
June 21, 2016
Mary Nevin Gauthier
The Health & Wellness space is poised to be the next trillion dollar industry, with the fitness and mind + body exercise segment accounting for $390 billion of this projection*. While this area has long been associated with cheesy infomercials and frantic summer bikini body promotions...
June 16, 2016
This week, AppAnnie released data ranking iPhone apps by time spent in the United States. Despite its ephemeral nature for its users, Snapchat came in second place, overtaking Instagram, and now resides just under social media behemoth Facebook...
June 8, 2016
Our clients consistently give us feedback that the marketing research and insights we provide them on their audience targets, on media trends, and about technology innovations in the media industry, are an incredibly valuable piece to their relationship with MNI Targeted Media Inc.
While many companies provide digital and print products and services...
June 6, 2016
Have you ever watched a toddler playing on an iPad? I have. And I was in awe. Here I am—a Millennial—struggling to figure out why my app won’t update, while this two-year-old is putting me to shame. By the age of five he’ll probably be far more tech-savvy than I’ll ever be. Generation Z is synonymous with technology. While Millennials were digital, Generation Z is the first generation to grow up with technology from the start...
TOPIC: RESEARCH INSIGHTS
June 2, 2016
Globally, the rise in ad blocking grew 41% year-over-year, with 16% of the U.S. online population blocking digital ads during Q2 2015—equating to
45 million people refusing digital and mobile advertising. The effects of ad blocking are substantial, with an estimated $10.7 billion loss for the industry in 2015. So, the question remains—what will marketers do differently to navigate the digital and mobile advertising landscape in 2016? Some marketers are fighting...
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