LATEST TRENDS AND INSIGHTS
WHITE PAPER: Holiday Trends
Brands that start planning holiday campaigns early increase their chances of getting their piece of the holiday pie.
August 9, 2018
As a Gen-Z college student with a summer internship, I’ve had to change up my daily wardrobe a little. Now that I’ve been here a couple of weeks, I’d like to get a couple of new tops and shoes but I don’t have the time, much less the money...
August 1, 2018
Data, data, and more data. In today’s media landscape, marketers are gobbling up any data they can get their hands on. What’s key is knowing how to use that data to make smart messaging and targeting decisions... READ MORE
July 20, 2018
My boss knows exactly how to get me going. All she has to do is forward
me an article saying, “Print is Dead” and my Pavlovian response is triggered. I’m on my soapbox. Long live print!...
July 13, 2018
July 10, 2018
Maybe you’re one of those people who have all their holiday shopping done by early December? You may even have all your gifts wrapped and all you have to do is ready your homemade card before hand delivering.
That is not, and will never be, me... READ MORE
July 5, 2018
Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as the concept of marketing itself. Billboards on highways, signs on taxis, movie posters plastered on walls, displays inside office buildings—the formats are endless, and their placement in high-traffic locations ensures we notice them in passing, even if we don’t stop to read the entire message... READ MORE
June 21, 2018
Imagine you’re in the doctor’s office, waiting to see your doctor or healthcare provider. You have some time on your hands, so you’re browsing through your phone and checking app notifications. Suddenly, you receive a pop-up message about a new pollen-allergy medication...
June 14, 2018
June 7, 2018
According to comScore, we’ve been #1 for a while. In fact, this week marked the fourth consecutive year that the MNI Ad Network ranked as the #1 Local Ad Focus Network in the country, and that’s something to brag about...
May 31, 2018
In April 2016, the European Union adopted the General Data Protection Regulation, which took effect on May 25, 2018 and replaced the current EU Data Protection Directive. The goal of GDPR is to provide new regulations around data, privacy...
May 24, 2018
With nearly ten years of management experience, eight in my current organization, I have learned a lot. Regardless of my experience, I’m always open to learning new ways to communicate and motivate. It’s important to me to share what I’ve learned with members of my team...
May 17, 2018
With the growth of shopping apps and beacon technology, retail and in-store marketing are becoming more common among retailers with brick-and mortar-locations. Retailers have seen the value of reaching shoppers at key moments when they are in-store making purchase decisions...
May 14, 2018
For brands willing to speak to Gen Z—and listen to them—the rewards will be profound. The key, of course is speaking their language... READ MORE
May 7, 2018
April 26, 2018
From Google to social media, search algorithms change on an almost weekly basis. Google alone makes between 500 and 600 algorithm updates annually, posing a new obstacle for marketers to learn and optimize every few months...
April 19, 2018
In the ever-evolving digital space, there can be a direct connection made between advances in technology and advances in data collection. As we continue to incorporate technology into our everyday lives at faster and faster intervals, the future of data collection and utilization can be both enticing and frightening...
April 3, 2018
For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with... READ MORE
April 3, 2018
Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download.
It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge... READ MORE
March 28, 2018
March 16, 2018
March 1, 2018
February 15, 2018
Subscription commerce (subcom) services have entered almost every home in the U.S. What magazines created has evolved into a full-blown industry, manifesting in many forms. Digital streaming services like Netflix and Hulu, monthly deliveries of your favorite magazine, or fresh new packages of clothes to try on...
February 8, 2018
February 1, 2018
Advertising is an industry that’s constantly evolving, but TV has remained at the forefront for quite some time. With new tactics to target consumers and new ways to reach them, including online and on mobile devices, advertisers still put the bulk of their money into broadcast TV...
January 25, 2018
January 18, 2018
January 11, 2018
Navigating the complex category of consumer Banking and Finance can be challenging for even the savviest of brands and marketers, given the immense competition to capture consumer attention and, of course, their dollars. Gone are the days when one-size-fits-all approaches toward marketing for the banking and finance industry were enough to encourage U.S. consumers...
January 5, 2018