LATEST TRENDS AND INSIGHTS
April 16, 2019
Over the last two decades, customer visits to banks have dropped from over two dozen per year to roughly three visits per year...
April 5, 2019
Digital Media is dynamic – it’s crucial to keep up with digital trends to strategize and deliver successful campaigns. Digital Media has grown tremendously from standard display advertisements to endless creative solutions and channels...
March 27, 2019
March 19, 2019
Any road trip has a destination—more or less. The same should be true when starting a digital campaign. Only by knowing key objectives and measures of success can a road map to achieving them be determined...
March 4, 2019
One year after first covering subscription commerce models, Rachel Starr is back to analyze key trends and developments in the industry for 2019...
February 25, 2019
In the age of cord cutting, sports fans are the last to make the change to streaming-only services for fear of losing their ability to watch their favorite athletes compete live...
February 14, 2019
February 7, 2019
We’ve all bought something from an infomercial at one time or another—or at least thought about it. How can you resist My Pillow, the Miracle Socks, or the Forearm Forklifts for the low-low price of $19.95?
January 31, 2019
Elections have become more digital than ever before. See what steps politicians and their campaign managers can take to craft a digital strategy for upcoming 2020 races...
January 17, 2019
January 10, 2019
Leveraging integrated print and digital advertising can be a considerable challenge. Check out these tips and tricks from Vicki Brakl, MNI’s VP of Integrated Marketing...
December 6, 2018
Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways...
November 29, 2018
November 19, 2018
Looking ahead is key to developing sound marketing strategies. Three categories that are evolving rapidly are Grocery/CPG, Baby Products/Gear, and Higher Education, and marketers have lots of opportunity to build their business in these industries...
November 8, 2018
Developing a true personal rapport with clients is a cornerstone of effective business. Learn how an MNI sales exec leveraged a client panel to get to know her contacts...
November 2, 2018
New tech, including AI, has forever altered the face of the insurance industry. Join us as we look at emerging trends we expect to play a role in 2019 and beyond...
October 25, 2018
It’s 2018, and the advertising landscape is more digital than ever before,
but savvy marketers know there’s still power in print. Here are 6 reasons magazines convert...
October 18, 2018
The world of digital marketing is on the move – read up on these 10 key industry trends in local marketing, voice, and multi-device usage to learn how you can keep up...
October 10, 2018
The power of multi-screen advertising is something that the ad industry is continually trying to figure out and manage. As the number of screens that a user leverages and the plethora of data companies grows, the need to execute these multi-screen campaigns with as little waste as possible becomes more and more important...
September 25, 2018
Marketers are constantly searching for the most impactful and efficient ways to reach our audiences. And there are so many ways to connect with people—inside, outside, on the side of the road—that we need to stay focused on what works...
September 10, 2018
Our roundup of top digital marketing stories from July and August 2018! Learn about emerging trends from Google, Facebook, eMarketer and more...
August 24, 2018
Programmatic ad buying is the automated process of buying or selling online media advertisements at scale. Its popularity in the digital space continues to rise, as there are many benefits to the advertiser and the seller...
August 9, 2018
As a Gen-Z college student with a summer internship, I’ve had to change up my daily wardrobe a little. Now that I’ve been here a couple of weeks, I’d like to get a couple of new tops and shoes but I don’t have the time, much less the money...
August 1, 2018
Data, data, and more data. In today’s media landscape, marketers are gobbling up any data they can get their hands on. What’s key is knowing how to use that data to make smart messaging and targeting decisions... READ MORE
July 20, 2018
My boss knows exactly how to get me going. All she has to do is forward
me an article saying, “Print is Dead” and my Pavlovian response is triggered. I’m on my soapbox. Long live print!...
July 13, 2018
July 10, 2018
Maybe you’re one of those people who have all their holiday shopping done by early December? You may even have all your gifts wrapped and all you have to do is ready your homemade card before hand delivering.
That is not, and will never be, me... READ MORE
July 5, 2018
Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as the concept of marketing itself. Billboards on highways, signs on taxis, movie posters plastered on walls, displays inside office buildings—the formats are endless, and their placement in high-traffic locations ensures we notice them in passing, even if we don’t stop to read the entire message... READ MORE
June 21, 2018
Imagine you’re in the doctor’s office, waiting to see your doctor or healthcare provider. You have some time on your hands, so you’re browsing through your phone and checking app notifications. Suddenly, you receive a pop-up message about a new pollen-allergy medication...
June 14, 2018
June 7, 2018
According to comScore, we’ve been #1 for a while. In fact, this week marked the fourth consecutive year that the MNI Ad Network ranked as the #1 Local Ad Focus Network in the country, and that’s something to brag about...
May 31, 2018
In April 2016, the European Union adopted the General Data Protection Regulation, which took effect on May 25, 2018 and replaced the current EU Data Protection Directive. The goal of GDPR is to provide new regulations around data, privacy...
May 24, 2018
With nearly ten years of management experience, eight in my current organization, I have learned a lot. Regardless of my experience, I’m always open to learning new ways to communicate and motivate. It’s important to me to share what I’ve learned with members of my team...
May 17, 2018
With the growth of shopping apps and beacon technology, retail and in-store marketing are becoming more common among retailers with brick-and mortar-locations. Retailers have seen the value of reaching shoppers at key moments when they are in-store making purchase decisions...
May 14, 2018
For brands willing to speak to Gen Z—and listen to them—the rewards will be profound. The key, of course is speaking their language... READ MORE
May 7, 2018
April 26, 2018
From Google to social media, search algorithms change on an almost weekly basis. Google alone makes between 500 and 600 algorithm updates annually, posing a new obstacle for marketers to learn and optimize every few months...
April 19, 2018
In the ever-evolving digital space, there can be a direct connection made between advances in technology and advances in data collection. As we continue to incorporate technology into our everyday lives at faster and faster intervals, the future of data collection and utilization can be both enticing and frightening...
April 3, 2018
For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with... READ MORE
April 3, 2018
Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download.
It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge... READ MORE
March 28, 2018
March 16, 2018
March 1, 2018
February 15, 2018
Subscription commerce (subcom) services have entered almost every home in the U.S. What magazines created has evolved into a full-blown industry, manifesting in many forms. Digital streaming services like Netflix and Hulu, monthly deliveries of your favorite magazine, or fresh new packages of clothes to try on...
February 8, 2018
February 1, 2018
Advertising is an industry that’s constantly evolving, but TV has remained at the forefront for quite some time. With new tactics to target consumers and new ways to reach them, including online and on mobile devices, advertisers still put the bulk of their money into broadcast TV...
January 25, 2018
January 18, 2018
January 11, 2018
Navigating the complex category of consumer Banking and Finance can be challenging for even the savviest of brands and marketers, given the immense competition to capture consumer attention and, of course, their dollars. Gone are the days when one-size-fits-all approaches toward marketing for the banking and finance industry were enough to encourage U.S. consumers...
January 5, 2018