HERE’S WHAT OUR MEDIA BUYING EXPERTS HAVE TO SAY

TOPICS:   MEDIA NEWS  |  RESEARCH INSIGHTS  |  ADVERTISING/MARKETING  |  TECHNOLOGY  |   DIGITAL  |  MOBILE  |  PRINT  |  MNI

PAGE:

1

2

September 26, 2016

Marisa Davis

Consumers use an average of 4.1 digital devices every day, with mobile being the most used device. In fact, time spent with mobile devices now exceeds time devoted to any other medium, including TV. Because of this, consumers expect brands to engage and interact with them as seamlessly as they move across their own devices.
Enter cross-device targeting, the practice of reaching people across all their digital screens—desktop, laptop, tablet, and phone...

September 22, 2016

Catey Condit

YouTube is known for its never-ending collection of comical cats and hilarious post-anesthesia meltdowns. But move over, Keyboard Cat and make room for branded content! YouTube has quickly become millennials’ go-to source for entertainment and information. The video hosting and sharing site reaches more millennials than any cable network in the U.S. With millennials making up more than one-third of the population, it’s easy to see why advertisers should be looking to YouTube...

September 16, 2016

Niviya Vas

The MNI Ad Network is the #1 Local Ad Focus Network and #2 Ad Focus Network, reaching 92.4% of the total digital population, equating to 237,317,000 unique visitors last month. • Households with income above $100,000 and whose heads-of-household are over 55 receive the most periodicals, with 1.7 pieces per week. Affluent young adults—ages 34 and younger, with household incomes over $100,000—receive 0.8 magazine periodicals per week, more than the average household and several times than their less affluent...

September 15, 2016

Veronica Amus

The 2016 Holiday season is right around the corner, so we analyzed the top consumer shopping trends to help you stay on top of the game. This holiday season is expected to exceed last year’s, and be the biggest shopping season yet, with many factors playing a part in the booming business. Some of the most significant shopping trends for the 2016 holiday season include:

September 9, 2016

Andrew Senesac

What do we think about when we consider stereotypes about age and media consumption? We see a Boomer trying to understand how his phone knows he’s in a Starbucks, and we imagine a Millennial who is too busy taking selfies in the street to notice she’s walking into traffic. But how true is all this? When we actually break down the statistics, the truth reveals itself...

September 6, 2016

Niviya Vas

The U.S. CPG industry is rife with opportunity–offline and online sales are expected to cross $407 billion this year–as consumers are starting to feel optimistic about the economy. With sales dollars pouring in, CPG advertisers will battle it out to ensure that they command a significant share of the mind and the market. Here are some market and media trends to watch out for as CPG brands work towards cutting through the clutter, by diverting ad dollars into digital advertising and leveraging the power of print media...

September 1, 2016

Andrew Senesac

Taking a generational focus into American consumption of media, one sees the millennial as consumers, quickly becoming a polarizing generation. Addicted to smartphones and social media, millennials have become a buzzword and a stereotype for a Starbucks drinking, selfie taking, and uninformed zombie glued to their phone.  Millennials have never seen, smelled, or touched a newspaper, nor do they like the concept...

August 30, 2016

Mallory Moyer

User engagement helps marketers understand how users interact with their site by analyzing the time spent on site, flow of activity and clicks as the user browses through content. Analyzing time on site, tracking clicks driven to a brand page, or capturing user information via on-page forms are all important starting points in assessing content...

August 26, 2016

Melissa McGrath

Magazines have existed for 353 years and have been the go-to-source for leading content and captivating stories. We know magazines inspire consumers– they get your product, service or destination into the subliminal consideration set–the ones we create in our mind, without really knowing.  When we start to plan and do research on a specific topic your brand will come to mind because we’ve seen it in our favorite magazines...

August 25, 2016

Chris Powers

Remember the first moment that you remember movie magic? Mine was watching a T. rex tear through a fence in the middle of a tropical storm on Isla Nublar. Jurassic Park is still one of my favorite films, because it showed me a world I always wanted to imagine would be reality, and there it was, happening right in front of me. When I think of the way video marketing is going, I think of Jurassic Park. Not because it features prehistoric chomping dinos, but because it offers up a story that...

August 24, 2016

Megan Gray

Today, the use of mobile devices is at its highest number, increasing on all platforms and continuously being the main point of contact for consumers of digital media.  Of course, advertisers and marketers are well aware of these digital marketing trends, and the reliance consumers have on their mobile devices. eMarketer predicts that the number of smartphone users will increase by 8.7% in 2016, and as a result, location-based services are expected to rise at near equal pace...

August 18, 2016

Stephanie Savino

Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser and the seller. Audience targeting is key with programmatic buying, and allows us to drive campaigns to successfully reach our client’s goals with limited waste...

August 17, 2016

Ida Morris

If advertising technology had an ‘It’ girl, she would look a lot like Augmented Reality. Propelled by the fanatic popularity of Pokémon Go, whether you love it or loathe it, AR is the tech that’s on the minds of marketers.  One reason is because we know that virtual reality and augmented reality are expected to generate about $150 billion in revenue by the year 2020.1

August 16, 2016

Brittany Barillaro

The original path-to-purchase model shows a consumer’s linear journey. The process entails that a consumer must first become aware of a particular product or service, at which point they’ll develop interest and consideration. Once attracted, they’ll begin narrowing their options, ultimately making a selection for purchase.
Today’s shoppers take a multi-faceted approach to their shopping process...

August 12, 2016

Tommy Shaw

The digital landscape is an ever-evolving form of advertising that allows brands to continually get smarter with their online targeted advertising. One aspect that has continued to evolve is personalized retargeting, from both visitors to your site as well as new opportunities with CRM. The goal of retargeting is to drive an already interested or informed consumer back to your site to convert an action...

August 10, 2016

Niviya Vas

1. Programmatic TV will come close to being a $1 Billion market in the U.S. this year[1], and is predicted to account for $10 Billion of TV budgets by 2019 [2]. 2. Globally, a minimum growth of 1.5x in total video streams for the 2016 Rio Olympics is estimated, which translates into 2.85 billion worldwide video streams. For the U.S. alone, a 2x growth in total digital video advertising streams is expected...

August 9, 2016

Megan Gray

For years I have wanted to work in the exciting and ever-changing world of media.
It has been a passion of mine for years, and of course one of the dream companies that comes to mind when embarking on a career path like this is Time Inc.
Time Inc., and its numerous subsidiaries, has the impeccable reputation of inspiring, entertaining, building, inventing, and transforming the world of media...

August 4, 2016

Andrew Senesac

With Rio 2016 quickly approaching, the inspiring and patriotic television ads grow in frequency. Behemoths of sport Nike and Gatorade have begun their large scale TV ad campaigns.  With exclusive coverage of the games, NBC is impressively bullish on the exposure of the Olympics, “the biggest event in media history,” with both live streaming and television coverage according to NBC Sports Chairman...

August 2, 2016

Melissa Martin

Digital video is wonderful content that can do many amazing things for a brand—educate, simplify, elicit emotion, tell compelling stories, change perceptions, etc. However, I have heard so many companies say, “I spent tens of thousands of dollars on a video, and it didn’t work.”  When trying to understand WHY it didn’t work, more often than not, the video was posted to their website/YouTube channel...

August 1, 2016

Megan Gray

In just a few short weeks, Pokémon Go has become a mobile gaming sensation. Less than a week after the U.S. launch, the game saw about 21 million daily active users, according to Survey Monkey. That means 21 million consumers wandering around, seemingly aimlessly, in search of Pokémon and Pokéstops. As irritated as some nonconformists might be with the craze, local businesses are very interested in...

July 28, 2016

Bethany Shocki

The coveted purchase path has guided marketers on their quest for consumer attention since advertising began. We’ve all seen the marketing or purchase funnel, and know that our advertising and marketing messages need to reach consumers across the five stages of Awareness, Consideration, Conversion, Loyalty, and Advocacy. However, the modern consumer—overwhelmed by messages...

July 27, 2016

Priscilla Rivera

Joining New Kids on the Block and Doc Martens, Pokémon characters are popping up for a comeback, with everyone from Gen-Z adolescents to Baby Boomer moms obsessed over the new Pokémon Go app.  Nintendo’s stock has gone up 25% in just two weeks. A company previously climbing through the trenches of handheld gaming consoles is now bursting onto the digital marketplace...

July 25, 2016

Andrew Senesac

Imagine a sunny summer weekend in a typical American town. A grill with burgers and dogs is sizzling, as cold sodas and beers sit in the family cooler. Kids are playing in the perfectly green lawn as friends and neighbors congregate on the porch or in the shade. This is the dreamy American summer weekend cookout.

Now imagine all the brand names in this dream...

July 21, 2016

Christine Guo

With so many healthcare forums and information at our fingertips, many millennials avoid purchasing healthcare until emergencies arise. However, it’s good to have healthcare to lean on, especially as problems arise unexpectedly. Comprising 29% of the U.S. population, with $2.45 trillion purchasing power worldwide, it’s no wonder millennials are a prime target for healthcare marketers...

July 14, 2016

Megan Gray

From Instagram to Airbrush, we’ve all seen and experienced our fair share of photo editing apps. Each one provides us with a new feature that not only renders the photo, but more specifically the person in it. As time goes on, consumers, especially from a younger age range, continue to let social media rule their lives, and their self-esteem...

July 12, 2016

Melissa McGrath

This year, 164 million U.S. internet users will stream video content through a connected TV, and this number is predicted to reach 200 million by 2019. Consumer habits are shifting—they’re choosing to stream videos so they can control how and when they watch. Marketers need to mirror this shift. The trouble is, more than half of media buyers don’t know how to purchase it...

July 7, 2016

Niviya Vas

As mobile and ad targeting technology advances, we highlight major trends that are taking shape across the marketing industry. 1. The MNI Ad Network is the #1 Local Ad Focus Network and #3 Ad Focus Network. It reaches 93.5% of the total digital population, or 241,099,000 unique visitors last month...

July 5, 2016

Andrew Senesac

With the Electronic Entertainment Expo, E3, ending recently, millions of eager fans finally got official word about what they could expect in the foreseeable future. Bethesda, Ubisoft, Sony, Nintendo, and Electronic Arts are some of the biggest names in game creation, each enjoying domination of certain genres, each with their own big-title games. What’s more, each of their major titles come with a vehemently loyal fan base...

June 30, 2016

Marinangeles Gutierrez

Today, the use of multiple devices daily is becoming the norm—enter the multiscreen explosion. Consumers engaging in frequent device switching is even more common; meaning that we often start a task, such as looking at flights on a mobile device, and then do a quick switch over to a laptop for booking that ideal flight. So it’s no surprise that two-thirds of device owners find it frustrating when content isn’t synchronized across their devices1.

June 28, 2016

Megan Gray

Throughout all forms of media, both digital and in print, a wide variety of advertisements and product placements take place, whether the viewer realizes it or not. As marketers we must ask ourselves if product placement is the new commercials, and do consumers welcome this form of targeted marketing?
 “Branded products are no longer just 'placed', said Simon and David Hudson,
co-authors of...

June 21, 2016

Mary Nevin Gauthier

The Health & Wellness space is poised to be the next trillion dollar industry, with the fitness and mind + body exercise segment accounting for $390 billion of this projection*. While this area has long been associated with cheesy infomercials and frantic summer bikini body promotions...

June 16, 2016

Andrew Senesac

This week, AppAnnie released data ranking iPhone apps by time spent in the United States. Despite its ephemeral nature for its users, Snapchat came in second place, overtaking Instagram, and now resides just under social media behemoth Facebook...

June 8, 2016

Robert Reif

Our clients consistently give us feedback that the marketing research and insights we provide them on their audience targets, on media trends, and about technology innovations in the media industry, are an incredibly valuable piece to their relationship with MNI Targeted Media Inc. 
While many companies  provide digital and print products and services...

TOPIC:   MNI

June 6, 2016

Jenna Taylor

Have you ever watched a toddler playing on an iPad? I have. And I was in awe. Here I am—a Millennial—struggling to figure out why my app won’t update, while this two-year-old is putting me to shame. By the age of five he’ll probably be far more tech-savvy than I’ll ever be. Generation Z is synonymous with technology. While Millennials were digital, Generation Z is the first generation to grow up with technology from the start...

TOPIC:   RESEARCH INSIGHTS

June 2, 2016

Brittany Barillaro

Globally, the rise in ad blocking grew 41% year-over-year, with 16% of the U.S. online population blocking digital ads during Q2 2015—equating to
45 million people refusing digital and mobile advertising. The effects of ad blocking are substantial, with an estimated $10.7 billion loss for the industry in 2015. So, the question remains—what will marketers do differently to navigate the digital and mobile advertising landscape in 2016? Some marketers are fighting...

TOPIC:   DIGITAL

 

Need to get your message in front of the right audience?