HERE’S WHAT OUR MEDIA BUYING EXPERTS HAVE TO SAY

TOPICS:   MEDIA NEWS  |  RESEARCH INSIGHTS  |  ADVERTISING/MARKETING  |  TECHNOLOGY  |   DIGITAL  |  MOBILE  |  PRINT  |  MNI

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May 26, 2016

Marisa Davis

In the last 16 years, we’ve gone from a 24-hour news cycle to a 24-minute news cycle to a 24-second news cycle. This election, deemed the Snapchat election, is an ephemeral way of referring to the shrinking attention span of the American consumer. More than half of U.S. political ad agency professionals anticipate advertising budget increases of up to 20% in the 2016 election...

TOPIC:   DIGITAL

 

May 24, 2016

Veronica Amus

If you’re planning any online advertising, you should be aware of the top performing ad sizes and which will be the most effective for your digital advertising campaign. Unfortunately, there’s not one universal banner ad size that performs best across the board, but there are a few standouts that take top honors. The options seem endless when looking at ad sizes—should you go with a standard banner, leaderboard, square...

TOPIC:   DIGITAL

 

May 17, 2016

Vinnie Deluca &
Kaitlyn Munzenmaier

Flash is dead. For many years, Flash was the go-to creative for advertisers. It was simple, easy to make, would animate just like an HTML file, and it was significantly cheaper to produce. Ever since the start of Flashmageddon, we have been preparing for Google to reject flash/.swf banners completely.  In February 2016, Google announced that they will no longer be accepting flash/.swf banners, starting June 1, 2016...

TOPIC:   DIGITAL

 

May 17, 2016

Marisa Davis

We believe smart targeted media plans are rooted in a foundation of intelligence-leveraging marketing that includes research, insights, and strategy, collected and analyzed by smart humans. As our organization continues to grow, we continually develop and evolve our team through online certification programs such as the comScore MyMetrix Certification. Those industry-recognized credentials means that...

TOPIC:   MNI

 

May 12, 2016

Vicki Brakl

The inimitable Steve Jobs wisely stated “Great things in business are never done by one person; they’re done by a team of people,” and the older I grow, the more resonant his words.  Of course, my mother told me this when I was five and the circumstances had something to do with Red Rover, Red Rover – but that’s a story for another time. As the leader of the marketing department at MNI Targeted Media Inc., I am THRILLED...

TOPIC:   MNI

 

May 10, 2016

Brittany Barillaro

Today, more than 84% of U.S. adults are connected to the internet, enabling us to communicate, share photos, look up news and information, and conduct business across the country and around the world. As a result, we have seen more technological developments impacting digital marketing in the past ten years than ever before. And in the next five years, we’ll see the number of advancements grow and evolve...

TOPIC:   DIGITAL

 

May 4, 2016

Christine Guo

My friend and I were talking about how we rarely go to the movie theatres anymore. Why? Because even though we’re sitting in front of a giant movie screen, we have to put away our phones. The choice is between giant movie screens that require our complete attention on one task, which is watching a movie, versus phones, which give us a million different options. Our discussion made me realize how hard it is for most...

TOPIC:   DIGITAL

 

April 27, 2016

Liz Fusaro & Allyse Rosen

Approximately one in five moms is a Millennial Mom, accounting for nearly nine million people in the U.S.  At our Stamford HQ alone, we have eight millennial moms (or dads) who will have a baby in 2016! What’s more, millennial parents are wielding a staggering $200 billion in spending power. The statistics speak volumes, so marketers have a lot to lose by not reaching this emerging consumer demographic powerhouse...

TOPIC:   PRINT

 

April 19, 2016

Shelby Parker

There is a new travel agent in town, and her name is the internet.
She facilitates consumer travel choices: where to stay, what to do, and how to get there at the click of a button. How consumers use the internet as their new travel agency to plan their travel depends heavily on the type of traveler and the type of trip that traveler is looking to take. Savvy travel brands rely on audience segmentation...

April 14, 2016

Brittany Barillaro

What is programmatic ad buying? Programmatic advertising is the automation of the media buying process across the internet. Simply put, it’s a new way to buy media, adding a new layer to your digital strategy. Display, mobile/tablet, video, native, or social? It does it all. What’s the hype all about?This year, more than two-thirds of all digital display advertising will be purchased programmatically.

TOPIC:   DIGITAL

 

April 11, 2016

Shannon Plummer

There has been much discussion about the worthiness of print advertising, since digital advertising has skyrocketed over the years. But let’s get one thing straight—print isn’t going anywhere! In fact, according to the MPA Factbook, print magazines ranked at the top in reaching influential consumers across 60 product categories...

TOPIC:   PRINT

 

April 5, 2016

Ida Morris

Virtual Reality (VR) was undoubtedly the belle of the ball at SXSW this year, and for good reason. The VR space is moving at hyper-speed, and marketers need to make sure they’re capitalizing on this exciting new way for consumers to interact with brands. After several decades of hype,

VR technologies have reached the point where advertisers can create completely immersive virtual reality experiences for consumers...

March 29, 2016

Vicki Brakl

New York, NY (March 29, 2016)—Time Inc.’s (NYSE:TIME) MNI Targeted Media Inc., a geo-focused media planning and buying company, announced today the launch of Harpoon, a digital media strategy and services group. Harpoon will deliver cross-platform digital solutions from concept through implementation, including real-time campaign execution and meticulous reporting...

TOPIC:   MEDIA NEWS

 

March 24, 2016

Jen Hendry

With so much of our business being targeted digital advertising, it’s easy to overlook our print heritage. MNI pioneered placing local ads in prestigious national magazines—even back in the early 80s we knew it was all about geo-targeting and top-tier publishing partners. Today, we specialize in digital marketing—mobile, programmatic media, influencer, social—we’re at the forefront of emerging targeting technologies...

TOPIC:   PRINT

 

March 22, 2016

Tommy Shaw

It’s no secret that Nielsen and comScore, used by media planning companies, are battling it out to become the leader of cross-screen media measurement, and speculation was fueled by last September’s announcement that comScore was merging with Rentrak. Nielsen has had a stranglehold on the top spot for some time. But with this merger the pressure is on, as both companies see the need to measure...

TOPIC:   DIGITAL

 

March 17, 2016

Ida Morris

You may have noticed that Facebook recently rolled out a brand new, emoji-filled way for users to interact with content on the platform. Initially launched in Ireland and Spain almost a year ago, they’re called ‘Reactions,’ and they’re extensions of the Like button: Now, six emojis help people share their reactions to posts quickly and easily, without having to type a comment.

TOPIC:   MEDIA NEWS

 

March 15, 2016

Jenna Taylor

Successful B2B marketing plans are like a sophisticated luxury sports car. They’re carefully crafted with precision, take thoughtful planning, and require constant care and attention. When done right, they’re a beautiful thing. And we all want one. B2B marketing–simply put–is the promotion of products or services to businesses, organizations, and governments, as opposed to a consumer (B2C)...

March 10, 2016

Marisa Davis

Five years ago, I moved out of my parents’ house and into the "real world"—20 minutes away in a slightly more densely populated corner of suburbia. Like most millennials my age, the economy was still recovering when I graduated from college, so moving out required some sacrifices. One thing that was easy to eliminate was cable—I cut the cord.

March 8, 2016

Veronica Amus

Marketers know your internet behavior, patterns, and interests in the blink of an eye. It’s like they’re watching your every move. Have you ever been served an ad that makes it seem like the advertiser knows you? You can thank behavioral targeting for that. Targeting media companies and third-party data providers analyze our internet behaviors, seeking out as much information as possible...

TOPIC:   DIGITAL

 

March 1, 2016

Mari Gutierrez

Let’s be real: ‘Big Data’ is an overused term that basically says, “We have a bunch of data—so much so that we don’t even know what to do with it.” It’s a clear reminder to marketers that we still struggle with properly capturing it, and when we do, the obstacles of organizing and analyzing
it are more real than ever...

TOPIC:   DIGITAL

 

February 23, 2016

Eric Coye & Emma Hoff

Have a favorite blogger? Trust your closest friends? Then you already know that consumers trust their peers for purchase decisions. According to a study from Pew Research Center, 74% of adults use social networking sites. What do adults do on social networks? They are just as likely to share a kitty pic they snagged this morning as they are to engage...

TOPIC:   DIGITAL

 

February 16, 2016

Sara Mion

If you’re looking for a high-impact and intelligent marketing solution for B2B marketing, look no further than cover wraps. Why? It’s simple; no other medium allows marketers a more effective placement than the cover of national magazines (talk about viewability, that’s 100%!)...

TOPIC:   PRINT

 

February 9, 2016

Melissa McGrath

Of course, being a mom is wonderful and has brought me more joy than I could ever imagine, but with all of that love and joy comes a whole lot of stuff. From diapers and wipes, to food and formula, it’s hard to remember it all. I have a sweet 10 month old at home who lights up my life. And as my husband and I are preparing for our first trip without her...

TOPIC:   DIGITAL

 

February 2, 2016

Brittany Barillaro

My mobile phone has evolved from being just a vehicle for entertainment at my fingertips. It’s a necessity that helps me accomplish my day-to-day tasks, in my business and personal lives. So I’m not surprised that, while internet use via desktop is still significant, mobile device consumption has increased rapidly over the past several years...

TOPIC:   MOBILE

 

January 26, 2016

Marisa Davis

Allow me to paint you a picture: You’re a media planner and buyer, you have eight plans to turn around this week, and they all deserve special attention and strategy. That means mining through countless syndicated research tools and crosschecking your findings with your campaign track record before you even send an RFP. It’s approaching 6:00 PM and there is still more to be done. You go to get your fourth cup of coffee...

TOPIC:   MNI

 

January 19, 2016

Aron Caruso

On February 7th, 2016, more than 110 million people will bear witness to the 50th NFL Super Bowl. As an avid football fan, food enthusiast, and marketer/creative type, it’s the best day of the year for me. The pinnacle of sports wrapped in dough, stuffed with pepperoni and mozzarella, and topped with the finest displays of video advertising we’ll see all year. I love football. I love Stromboli. And I loved the excitement around super bowl commercials...

TOPIC:   MEDIA NEWS

 

January 12, 2016

Ida Morris

Social Media marketing trends that we’ve seen take hold for the last year or so are expected to continue into 2016, with a new year bringing new ways for marketers to use social media to connect with their audiences. Relevant content will continue to be absolutely critical in 2016—the sun around which all the other trends will orbit—as consumers of all ages are expecting more from their digital devices: more interaction, more functionality, and more personalization.

TOPIC:   DIGITAL

 

January 7, 2016

Marisa Davis

A FORWARD LOOK INTO
EMERGING 2016 MARKETING TRENDS

Every year, Mintel, the world’s leading Market Intelligence firm, rounds up a global lead of thought leaders, to predict market-moving trends based on current events, legislation, innovations, and more. Since we’re all about staying ahead of the trends, we sent a team of research experts to Mintel’s most recent summit in New York. See some of our favorite trends below...

January 5, 2016

Melissa McGrath

In an industry where efficiency, effectiveness, and engagement are incredibly valuable, it’s important to show our clients the impact of their spot market magazine campaigns. We deliver national magazines—grouped into related networks or via custom packages—to local markets, to activate consumers at the local level.

TOPIC:   MNI

 

December 17, 2015

Ida Morris

Just when marketers have the whole Millennial thing figured out—who they are, what they buy, how to reach them—there’s a new generation of consumers to connect with. Born in the early- to mid-90s, they’re called Gen Z, iGen, ReGen, Posts, and more. MTV asked a bunch of these teens what they wanted their generation to be called. The winner: Founders.

December 15, 2015

Veronica Amus

Traditional advertising is becoming far too impersonal for the everyday millennial. More than half of all consumers who research products or brands learn about them on different social media platforms. With Facebook, Twitter, YouTube, and Instagram taking over the digital landscape, what better way to get deep and personal with your prospective clients than to use these platforms?

TOPIC:   DIGITAL

 

December 10, 2015

Allyse Rosen

The cover of the October issue of Elle Australia is making news because of its cover model. She’s not a famous supermodel or celebrity, made up and coiffed and airbrushed to unattainable perfection. She’s a REAL woman, with hopes, dreams, and challenges. She’s YOU!

TOPIC:   PRINT

 

December 8, 2015

Lauren Melillo

“Change.” In 2008, Barack Obama was crowned with the prestigious title of Advertising Age’s Marketer of the Year. That year, the President forever changed the strategy for winning the nation’s most coveted seat. His direct message and social media push transformed him from an unknown senator competing against two of the most experienced politicians, to the recognizable and trusted face of Hope.

TOPIC:   DIGITAL

 

December 1, 2015

Stefanie Sena

Viewability may be the latest buzzword on every digital advertiser’s mind, but that doesn’t mean the industry has the metric figured out. In fact, viewability has quickly become one of the most debated topics in digital media as the industry strives to arrive at a standard approach to its measurement and use as a pricing model. Recently, our third-party verification partner, Integral Ad Science (IAS), released their Q2 2015 media quality report...

TOPIC:   DIGITAL

 

November 24, 2015

Marisa Davis

We believe you can't have smart media plans without research, insights, and strategy that's collected and analyzed by smart humans. And now we have the certification to prove we're the experts. This industry-recognized accreditation means we know how to unleash the power of tools like comScore MyMetrix. It means you're in the hands of a team that possesses unrivaled knowledge, access, and experience...

TOPIC:   MNI

 

November 17, 2015

Christine Guo

I recently read an article about how the selfie and other social media trends are redefining women’s approach to beauty. It described how celebrities and the “no makeup selfie” are encouraging women to embrace their natural beauty. On the other hand, millennials are also putting on full faces of makeup to achieve that perfect selfie.

TOPIC:   DIGITAL

 

November 10, 2015

Ida Morris

Disney and Lucasfilm are partnering with several big brands—from CoverGirl to Duracell—and creating some powerful campaigns that reach their broad target audiences.

TOPIC:   PRINT

 

November 3, 2015

Mark Hopkins

With another record-breaking attendance of more than 167,000 at the Javits Center, I’m going to say it here: in terms of cultural, advertising, and marketing impact, New York ComicCon will soon be compared to Burning Man. If you aren’t already an entrepreneur, you’d be pretty hard pressed to not become one after attending NYCC. . .

November 3, 2015

Ida Morris

Yay, Print! One of the many perks of working at a media planning and buying agency is that we get to see the most cutting-edge targeting marketing technologies and ad executions. From next-level geo-targeted advertising to innovative magazine advertising creative, we’re always looking for new ways to connect our clients with their precise audiences.

 

TOPIC:   PRINT

 

October 15, 2015

Mark Hopkins

Vegetarian burgers in India, tofu McNuggets in Japan and spacious, well-decorated restaurants in France are all ways that McDonald’s has accommodated local preferences into their business strategy.
Geo-targeting, or localization—the practice of delivering custom content on local factors like a market, city, household, or even an individual consumer—has companies succeeding at the local level. . .

TOPIC:   MEDIA NEWS

 

October 7, 2015

Beth Shocki

We live in a time where home delivery doesn’t just mean greasy pizza or chicken wings. Subscription delivery services like Blue Apron, which delivers meal kits, and Plated, which delivers freshly prepared meals, dominate this industry. They aim to make gourmet cooking fun, interactive, and convenient. . .

October 2, 2015

Christine Guo

Over the years, I’ve transitioned from large TVs to medium-sized laptops and then to small mobile phones in order to watch my favorite programming. I watch videos on my phone even when I have access to a bigger screen. I represent a vast majority of millennials that choose to stream content over their phone. . .

TOPIC:   MOBILE

 

September 21, 2015

Melissa McGrath

Branded content is gracefully transparent sponsored content, which often matches the form and function of the site it appears on. This gives marketers an expansive canvas to elaborate brand stories and make true connections with consumers that elicit a response. . .

September 9, 2015

Brittany Barillaro

Marketers are pouring their money into digital video ads for social media platforms. Lucrative brands like Lexus achieved great success when it ran video ads on Facebook, reaching more than 11.2 million users. The following is an outline of the benefits of video advertising on various social media platforms for advertisers and consumers. . .

TOPIC:   DIGITAL

 

August 25, 2015

Christine Guo

Ask me about the latest Snapchat features, and I would give you a 10-minute explanation about the new emoji rankings. Ask me about the latest political news, and I would have to do some research. My source for hard hitting news?  Facebook and Buzzfeed. . .

August 19, 2015

Vicki Brakl

I set a minimum of three alarms and calendar alerts on a daily basis.
Still, I often write the most important tasks on yellow Post-It® notes and reference them while completing my errands. A recent study by Randy Garner, Professor of Behavioral Science at Sam Houston State University, proved that my habit is not as odd as it seems. . .

TOPIC:   PRINT

 

August 7, 2015

Christine Guo

I remember approaching a long line outside the Student Union in college to see what all the fuss was about. Turned out, everyone was waiting to make personalized Coke cans with their names. Judging from the never-ending line and my Instagram feed blowing up with pictures of my friends’ Cokes, Millennials love individualized packaging. . .

July 29, 2015

Beth Shocki

More retailers are using music to engage their customers this back-to-school season. American Eagle Outfitters, Macy’s, and Old Navy have taken the following approaches. . .

July 17, 2015

Ida Morris

Gone are the days when back to school shopping meant that parents brought their kids to office supply stores during the last week of summer vacation to shop for Book Sox and highlighters. Now, back-to-school shopping spans much more, including apparel, accessories, books, videos, computers and consumer electronics. . .

July 1, 2015

Veronica Amus

The beauty industry is responding to seasonality with new approaches and opportunities, as consumers notice that their skin and hair needs change under different climate conditions. Consumers continuously look for products to satisfy their changing needs year-round. Beauty brands and retailers should develop and market seasonally appropriate products to satisfy the needs of beauty shoppers. . .

June 25, 2015

Lauren Melillo

Meet Twitter’s newest features - “Product and Place Pages” and “Product and Place Collections.” By leveraging the power of the hashtag, these features allow brands to develop pages with products, pricing, and details similar to e-commerce websites like Amazon. . .

TOPIC:   MEDIA NEWS

 

June 18, 2015

Melissa McGrath

Store your winter parkas because summer is finally here! Chances are you have planned a few relaxing weekend trips to spend with your friends. While we’re busy stocking up on SPF, the travel industry is loading up on location-based technology for real-time targeting and audience profiling.  These technologies will allow businesses like hotels and airlines to deliver customized content . . .

TOPIC:   DIGITAL

 

June 10, 2015

Marisa Davis

Pinterest lovers, rejoice! The “Buy It” button is finally here! No longer will that beautiful blue lace dress you pinned at 4:27 a.m. be out of reach because the original link is nowhere to be found.  Big brand partners including Neiman Marcus and Nordstrom as well as small to medium sized businesses will be able to sell products within Pinterest. . .

TOPIC:   MEDIA NEWS

 

June 5, 2015

Ida Morris

Pick up the new Fortune 500 as soon as you get a chance. You’ll notice that it’s hefty, tipping the scales at 392 pages. In addition to its standard high caliber editorial, it’s also brimming with 40% growth in new print advertisers and 25% growth in new digital ads. . .

TOPIC:   PRINT

 

March 16, 2015

Aron Caruso

In 2015, the millennial consumer is one that marketers are pushing hard to connect with, as they should, because they’re awesome (Full disclosure: I’m a millennial). What makes this group awesome for marketers is that this highly coveted audience is beginning to shape their shopping behavior, and they have real spending power. . .

March 9, 2015

GIna Ive

Do you ever find that when you talk to people outside the advertising industry, they don’t understand you?  When you talk about cookies, organic content, and traffic, do they think you’re having a hard time getting to Whole Foods? . . .

TOPIC:   DIGITAL

 

February 2, 2015

Ida Morris

Marketers always need to keep up with how marketing has changed, and continues to change. Traditional methods—TV, radio, billboards, direct mail—just don’t engage consumers the way they used to, before everything was immediately accessible in real time. . .

January 22, 2015

Ida Morris

Years ago, when a friend was working on his master’s degree, he said that virtually any minute of the day there was something he should be reading for school. I feel the same way about marketing and media blogs: there is just not enough time in the day to read everything I want to read! Every day, my inbox is filled with emails beckoning me to the latest words of wisdom from some of the most talented marketers out there. . .

January 12, 2015

Ida Morris

AR (Augmented Reality) is really beginning to gain traction for marketers, who previously considered the technology just an enhancement for children’s games. But the technology is advancing so quickly—think wearable tech—that savvy marketers are beginning to realize the potential of AR advertising to engage consumers like never before. . .

TOPIC:   TECHNOLOGY

 

January 4, 2015

Ida Morris

Q: What is cross-screen advertising?

A: Using HTML5 as the backbone, it’s a digital marketing campaign that features simultaneous placement across desktops, mobile phones, and tablets. . .

TOPIC:   DIGITAL

 

November 13, 2014

Ida Morris

This holiday shopping season is already well underway, as 26% of holiday shoppers start to check things off their lists before Halloween. In addition to starting earlier, holiday shoppers are also relying on digital solutions—online, mobile, and video—to enhance and assist them in their quest for the perfect gift (at the perfect price). . .

October 17, 2014

Mark Hopkins

NYCC has been breaking records yearly, and it continues to be one of the best and now biggest pop-culture events in the country. Every aspect of what is new and on the horizon in pop-culture can be found on display at NYCC. It has really become a mecca unto itself, yet there are still misconceptions about what exactly the event is. . .

TOPIC:   MEDIA NEWS

 

Sept. 24, 2014

Mary Nevin Gauthier

Pinterest has never suffered from a lack of adoration. From the time it hit the internet back in March of 2010, this online scrapbooking site has been a major player amongst the platforms. However, unlike Facebook and Twitter, advertisers have yet to really find a linear way in which to cash in on the estimated 1.36 million users who log onto the site daily. . .

TOPIC:   MEDIA NEWS