LATEST TRENDS AND INSIGHTS
December 21, 2017
Attribution is the bridge between marketing data and sales data, assigning credit for a conversion or engagement activity to specific touchpoints that clearly influenced a purchase. This allows companies to make informed decisions about which spending efforts have been working to reach their target audience...
December 14, 2017
A new year is often welcomed with a mix of optimism and anticipation. This also applies to marketers—everyone wants to get a peek at what will change in the coming year, which trends will come to the forefront and shape the future, and which ones will be left behind...
December 5, 2017
November 30, 2017
Can you think of a time when you realized things weren’t as they seemed? That situations are complex and solutions that are one-size-fits-all often fall short? When considering if a digitally-savvy generation responds to magazine print ads, this is one of those times...
November 15, 2017
Over the past decade, Digital Marketing has exploded across industries. Marketers understand that digital targeting, with its comprehensive data collection and cutting-edge targeting technologies, can help them connect their messaging with the precise audiences they need to reach...
November 9, 2017
Big data digital marketing is the practice of transforming consumer data into actionable insights, with the goal of creating highly targeted advertising campaigns...
November 2, 2017
Influencer marketing is the practice of promoting and selling products or services through people, often celebrities, who have the ability to affect the character of a brand. As I scroll through my Instagram feed, it seems like more and more I’m seeing not only celebrities but other bloggers and influencers posting sponsored advertisements promoting a certain product or brand. This can be attributed to the growing influencer marketing trend...
October 26, 2017
When people think about interesting and innovative advertising, chances are that some of the great Business-to-Consumer, or B2C, campaigns immediately come to mind. Who could forget Budweiser's Wassup; Dos Equis’ The Most Interesting Man in the World; P&G's Thank You, Mom; Old Spice’s The Man Your Man Could Smell Like; Schick’s Free Your Skin; Delta’s Dating Wall; or IKEA’s Valentine's Day ads?...
October 18, 2017
The holiday season has always been a strong time for retail performance, but with increasing demands from consumers, and fewer shoppers visiting brick-and-mortar locations, retail stores are being forced to adapt to changing holiday shopping dynamics...
October 12, 2017
I was recently interviewed by Brad Micklin and Yitzi Weiner for HuffPo., and they asked what five things I wish someone told me before I became CEO. I was able to come up with a list fairy quickly—many thanks to Brad and Yitzi for giving me a reason to reflect on the many lessons I’ve learned during my career in media! Here’s my top five...
October 5, 2017
Reaching professionals in the agriculture business can pose an interesting challenge. Trying to understand the incredible complexities of their profession is even more arduous. While it’s an industry that tends to fly under the radar, agriculture finds itself on the verge of explosive growth, making right now the perfect time to gain a better understanding of its enormous potential...
September 28, 2017
For quite some time, Instagram has been cloning features that Snapchat, its rival social media platform, created first. This has led to many similarities between the highly popular channels. Continued growth is crucial for social media platforms, and competition between the two has stiffened, with Instagram in the lead, painting an unclear future for Snapchat...
September 21, 2017
The Category 3 storm caused an estimated $81 billion in property damages in Louisiana and Mississippi, on top of over $150 billion in economic impact. Despite warnings from scientists’ about the severe damages that the impending storm was going to cause, the preparation for the hurricane and the response by the U.S...
September 14, 2017
At an intern event in New York City this summer, I had the pleasure to meet and talk with many people working at Time Inc. Most of my conversations had to do with the implications of working for a historically print-focused company during the transition to new media...
September 6, 2017
Over the last number of years, B2B Marketing strategies have evolved and marketers, including myself, have realized that clients and prospects are consumers themselves. Clients are people. They have rich and diverse lives with interests, likes, and dislikes, and they consume media like everyone else does, on their favorite devices...
August 31, 2017
One of the biggest shopping seasons in the U.S., second only to winter holiday sales, is back-to-school season. It accounts for about half of all annual school-related spends, and touches about a quarter of U.S. households. Last year set a record for back-to-school season sales at $75.8 billion, and 2017 is expected to be even better...
August 24, 2017
At the end of last year, my father and I agreed to take a trip to Europe. After choosing London as the first stop, I immediately turned to the web for inspiration. For the next couple of months, I spent hours in front of my computer, inspired to research for our upcoming vacation. My dad tried to remind me that our trip was six months away, but it fell on deaf ears...
August 3, 2017
1. The MNI Ad Network is the #1 Local Ad Focus Network in the nation, reaching 93% of the total U.S. digital population, or 235,234,000 unique visitors, last month...
July 27, 2017
Being an Account Executive at MNI has a lot of perks. One of those is our ability to work not only with our own industry-leading products, but also with a lot of up-and-coming technologies that lend themselves to
creating the best digital marketing campaigns. It’s how we can be sure
we’ve got cutting-edge solutions to reach even the most niche audiences
for our clients...
July 20, 2017
Have you ever been in a bookstore and seen a person gliding her fingertips over the book covers? She’s barely looking at the titles, just skimming four fingers across the tops of the stacks. Occasionally she stops, and places her whole palm down on a specific cover, rubbing it, feeling it, petting it. When she thinks no one’s looking, she may take a magazine with a grainy varnish on the cover and gently touch it to her cheek...
July 13, 2017
When trying to describe the world of media in the past year, the concept
of “fake news” inevitably comes up. What is true? What isn’t true? However, despite that, the news remains an important part of public life—more than seven-in-ten U.S. adults follow national and local news somewhat or
June 29, 2017
The MNI Ad Network is the #1 Local Ad Focus Network in the nation, reaching 94% of the total U.S. digital population, or 236,175,000 unique visitors, with digital ads last month...
June 22, 2017
It’s true—at least at most traditional marketing agencies. And this is a big miss. Creatives get into the business of marketing to express, create and, ultimately, receive some internal self-worth from sharing the thoughts and ideas that come out of their needy brains...
June 7, 2017
Ad blockers! Ad Blindness! Ad Viewability! These are some common buzzwords you see and hear in digital media. Ad blocking is a hot topic: Digital advertising is constantly evolving to make sure publishers are reaching the desired audiences and that they’re seeing the brand’s ads...
June 1, 2017
Digital pharmaceutical advertising presents a different set of challenges for pharma marketers than digital marketers in other industries, including ensuring consumer privacy and adhering to government regulations. It’s why the industry has been slow to embrace digital marketing’s potential. But the opportunity that’s available—for increasing awareness, affinity, and conversion—can’t be ignored...
May 31, 2017
Back-to-school shopping is quickly approaching, so we’re here to help you get in front of the game and recognize opportunities and targets that will help you stand out this year. Back-to-school shopping reached $75.8 in 2016, and is anticipated to see growth this year. 2017 is expected to be a “stock up” year for consumers...
May 25, 2017
The other day I was scrolling through my Facebook newsfeed after work, smiling at cute animal videos and liking friends’ life updates. I came upon an ad that caught my attention with the words, “Buy your mom the perfect Mother’s Day gift! Donate school for a year to an underprivileged woman.” Oops! I had forgotten that Mother’s Day was less than two weeks away...
May 11, 2017
Recently, I had the privilege of attending the ACT7 Experience, a conference led by Dr. Samir Husni, founder of The Magazine Innovation Center at The University of Mississippi. Dr. Husni, or Mr. Magazine, as he’s referred to in the industry, is a leading advocate for ink on paper mediums...
May 4, 2017
A few months ago, my husband convinced me to book a trip to Disney World with our 16 month old daughter, so that he could run the Star Wars Half Marathon. It didn’t take that much convincing on his part, but it wasn’t the family trip to Disney that he was focused on. It was the promise of a race filled with storm troopers and photo ops with Chewbacca, BB-8 and Darth Vader...
April 27, 2017
Our experts break down the major media trends in TV, display, mobile, programmatic and any media as it applies to consumer shopping behavior
so far in 2017...
April 25, 2017
Mary Nevin Gauthier
At this stage in the digital game, there is little to no debate over the value of social media. Facebook users spend an average of 50 minutes a day on their properties, with the other platforms not far behind. Video has seen a renaissance within the digital space, led by the expansion of social capabilities such as Facebook Live...
April 20, 2017
April 13, 2017
For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with...
April 6, 2017
Recently I had the pleasure of introducing Linda Thomas Brooks, President and Chief Executive Officer of the MPA—The Association of Magazine Media, at our national sales meeting. I wanted to warm up the audience for her after they’d had an information-intense day of meetings and trainings, and prepared a short history of magazines to whet their appetite for print media...
March 31, 2017
We’ve been #1 for a while, according to comScore, and this week marked the third consecutive year the MNI Ad Network ranked as the #1 Local Ad Focus Network in the country, and that’s something to brag about. We’re proud to tout this milestone. Our products outrival our competitors in delivering niche audiences, big or small, across the country or locally across the street...
March 30, 2017
From Attribution Modeling to Gen Z, it can be hard to keep up with all the buzzwords in the marketing world. What’s the Buzz(Word) is our ongoing series that’s designed to give you a quick and easy explanation of the words that are on everyone’s minds.
March 23, 2017
March 16, 2017
As the Millennial generation marches onward into adulthood, we find ourselves constantly torn between performing the necessary daily tasks required to keep our lives in order, and reminiscing of younger days and simpler times. We’ve reached an age where adolescence is far enough behind us that it now feels nostalgic. This feeling of being forced to adjust to the pressures...
March 9, 2017
The most interesting conversations I have with media buying and marketing folk often lack the well-worn language. We’ve managed whole conversations without uttering the words ‘engagement,’ ‘transparency,’ ‘hyper-targeted,’ analytics,’ ‘story-telling,’ ‘data,’ or ‘platform.’ Yet, magazine cover wraps deliver all of that...
March 2, 2017
Adding programmatic customizations allows advertisers to share the right message to the right audience at the right time. With programmatic customization expected to increase 56%1 this year, I wanted to share a few programmatic solutions that you can apply to your programmatic advertising campaigns today...
February 22, 2017
I’m on my phone all day, every day. Like 80% of my Millennial counterparts, my phone is the first thing I look at when I wake up, and the last thing I look at before I go to bed1. When I get to work, I’m primarily on my desktop. And when I get home, I rarely have the luxury of powering down for a brief digital detox—I’m in front of the TV with either my tablet or my phone, while simultaneously asking questions to my always-listening Alexa...
February 16, 2017
For the past 51 years, companies have been spending big bucks to purchase ad spots during the Super Bowl, recognizing the airtime as a major opportunity to reach millions of viewers in one night. In 1966’s Super Bowl I, 30-second commercials were sold for $37,000, a small price to pay for the attention of 25 million viewers...
February 14, 2017
February 2, 2017
Samir “Mr. Magazine™” Husni
I have been in love with the printed word since I was a mere boy of nine-years-old. Now, while that statement might not seem like a gargantuan expression of passion to some; you would have to first understand my ink on paper addiction completely. I have over 35,000 first edition magazines in my collection, some dating back to the late 1800s...
January 31, 2017
As an industry leader in finding and delivering audiences, we feel it’s our job, or more aptly, our duty, to keep our clients and prospective clients educated on new topics, trends, and audiences, as they come to the forefront. We’ve identified the U.S. multicultural consumers as a quickly growing audience segment that is an emerging force in the U.S. market, with increasingly aggressive buying power...
January 27, 2017
While national brands see the importance of having local market campaign strategies, many are still resistant to include them as part of their overall marketing plan, even though 50% of marketers believe local marketing ROI would be higher than that of a national campaign. The main reason cited for not incorporating a localized marketing strategy is measurable ROI...
January 20, 2017
As 2017 is in full swing, the digital ad space will continue to expand and advance, creating more opportunities for advertisers and marketers alike to play within the ad field. Consumers are media multitaskers; always connected and always on. The tech world is constantly introducing new and innovative devices and platforms to the market increasing the number of smartphone users in the U.S...
January 18, 2017
Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download.
It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge...
January 12, 2017
Micro-Targeting is a marketing strategy that uses consumer data and demographics to create audience subsets/segments. It’s possible to predict the buying behavior of these like-minded individuals, and to influence that behavior through hyper-targeted advertising. Micro-Targeting is a highly-effective political campaign tactic. Micro-Targeting is the love child of predictive analytics and data insights. It’s what you do with all that precious data you’ve collected.
January 5, 2017
The MNI ad network reaches 93% of the total U.S. digital population, equating to 238,582,000 unique visitors in November 2016...