LATEST TRENDS AND INSIGHTS
WHITE PAPER: Holiday Trends
Brands that start planning holiday campaigns early increase their chances of getting their piece of the holiday pie.
• Product Listing Ads (PLAs)
• Special Events
• General Awareness
• Grand Openings
• Formal Applications
• Coupons or Promotions
The right search solutions ensure that your business gets found by the people who are
looking for you, making a real difference in your search engine ranking, and in your bottom line.
In an increasingly cluttered and competitive marketplace, SEM drives growth.
It funnels internet traffic, and is highly likely to be your audience’s first point-of-contact with your brand.
• In-depth investigation, with campaign research and budget estimates
• Recommendations, including keyword generation, ad copy build out,
and tracking set up
• Optimizations and reporting that deliver bid management and quality,
cost-per-click rates, conversion rates, and any other metrics needed