MAGAZINES INVENTED
CONTEXTUAL TARGETING

We perfected it.

We group our top-tier magazines into lifestyle-aligned networks, based on readership demographics
and editorial content, and geo-target them to reach your precise audience—eliminating waste. Not only is
this approach highly targeted, your brand benefits from being seen in the nation’s premier magazines.

KEEP YOUR COSTS LOW
AND YOUR ROI HIGH

Our geo-targeted magazines reach exactly the audience you need to reach, across the street or across the country.

•  Target specific geographies to increase market share.

•  Garner higher recall.

•  Complement a national campaign by loading up in the 20% of markets that generate 80% of your revenue.

•  No-charge copy splits. >

CUSTOMIZE LOCAL AD COPY

Consumers are drawn to local ads in prestigious national magazines,
and our no-charge local copy splits mean no wasted ad dollars.

•  Encourage consumers to visit a specific store location.

•  Roll-out new products or heavy-up messaging by market.

•  Promote seasonal programs.

•  Align ad campaign with distribution channels.

• Change creative by market to test creative execution/design, strength of market, promotions, etc.