POINT-OF-CARE ADVERTISING

Our targeting solutions empower you to reach a health- and wellness-focused audience.

Precise. Proven. Powerful.

•  Our qualified and unapparelled network enables us to bring messaging
   home—literally and figuratively.

 

•  Our proprietary data insights fuel campaigns.

 

•  We partner with brands to make sure messaging is seen and heard,
   when and where it matters most to you and your targets.

THE PATIENT JOURNEY

We connect both pharmaceutical and over-the-counter marketers with
consumers and physicians at every stage, online and offline.

AT THE POINT-OF-CARE

Right Place, Right Mindset.

Patients, Care Providers, and Physicians Respond.

Educate: Communicate with and influence consumers who are looking for advice and information.

Inspire: Provide information and solutions so consumers can learn more and take an action.

Break through: Reach physicians and providers when they're in a receptive environment.

DISCOVERY

Reaching health-conscious consumers throughout the patient journey.

Whether at home reading their favorite magazine or scrolling through their

smartphone in the waiting room, our targeted media solutions place messaging

in consumers' hands, and minds.

Benefits of Point-of-Care Marketing:

•  The average patient waits 20 minutes in the waiting and exam rooms.
   During this time they read magazines and browse smartphones.

•  97% say magazines make the wait time go faster, and 84% don’t mind waiting if
   there are good magazines to read.

•  68% of adults value the information they’re exposed to at the pharmacy or
   physician’s office.

•  41% of individuals exposed to point-of-care ads are likely to recall such ads.

•  84% of adults exposed to advertising at the pharmacy or physician’s office are likely
   to discuss what they’ve seen with the physician, and 77% are more likely to share
   the info with a friend.

Learn more about our targeting solutions at the Point-of-Care.

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