PRIVATE MARKETPLACE PROGRAMMATIC PACKAGES

The MNIx PMPs provide first-look and exclusive access to inventory.

We’ve leveraged direct relationships with all of our publishing partners
to curate packages of premium, brand safe inventory across specific themes and audiences.

THE Omnipoint
SYSTEM

Cross-Screen Campaigns

Fully-Managed Service

Increased Control

First Look on Impressions

INVENTORY

MEET THE MNIx PMP PACKAGES

AFFINITY

• Career

• Dating

• Entertainment

• Finance

• Games

• Health & Wellness

• Hobbies & Special Interest

• Home Improvement

• Men’s Lifestyle

• Moms

• Music

• News & Weather

• Politics

• Portals & Education

• Real Estate

• Reference

• Retail & Shopping

• Social Media

• Sports

• Tech

• Travel

• Women’s Lifestyle

SEASONAL

Q1

Q2

• Red Carpet

• Tax Season

• Super Bowl

• Valentine’s Day

• March Madness

• Easter

• Eco-Friendly & Green

• Mother’s Day

• Summer Travel

• Father’s Day

• 4th of July

Q3

Q4

• Back-to-School

• Fashion Week

• Halloween

• World Series

• Thanksgiving

• Black Friday & Cyber Monday

• Holiday Shopping

• Holiday Entertaining

• Holiday Travel

• New Year’s Eve & Resolutions

• And more!

ADDITIONAL

• Consumed Media

• Custom Ad Units

• Desktop Anchor

• High Viewability

• Mobile Anchor

• Tablet Anchor

WHAT IS A PRIVATE MARKETPLACE (PMP)?

An invitation only Real-Time Bidding (RTB) auction, allowing
buyers and sellers greater exclusivity and control over partnerships, pricing and inventory, and specifications.

• While open exchanges make up the majority of RTB digital display
  dollars, in the next year, marketers are expected to allocate 25% of their
  programmatic budgets to private marketplaces.

• The popularity of PMPs is due to the ability to create custom package
  prices, utilize relevant  targeting segments, and access levels of
  transparency not offered with open exchanges.

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