From Attribution Modeling to Gen Z, it can be hard to keep up with all the buzzwords in the marketing world. What’s the Buzz(Word) is our ongoing series that’s designed to give you a quick and easy explanation of the words that are on everyone’s minds.
This one’s pretty self-explanatory. Intent data is data that’s collected about an online user, to develop insights to help predict some kind of intent or future action of that user. Examples of intent data include search queries, content downloads, visits to specific websites and product pages, shopping cart abandonment, and videos viewed. Intent Data is a powerful tool for marketers to deliver more personalized and effective campaigns.
It’s the evolution of ‘mobile first.’ Like UBER, Pokémon Go, and Snapchat, Authentically Mobile apps take full advantage of the unique capabilities of mobile’s interactive geo-targeting features, and can’t really exist without it. They’re not apps you use on your mobile only when it’s not convenient to do so on your desktop—mobile is their target platform, and they don’t really have desktop functionality. Authentically Mobile apps appeal to tech-savvy consumers—think IoT—and they’re great for real-time data collection.
A mash-up of Chat Robot, Chatbots are computer programs that use language-processing software and keywords to conduct conversations with humans, primarily over the internet. Many companies use Chatbots to provide customer service and other information to consumers, from delivering a weather report to more complex technical troubleshooting. What does the future of chatbots look like? Think of them as virtual salespeople, walking you through an online experience that simulates one you would have if you visited a brick-and-mortar store.
Kind of a marketing utility player, a full-stack marketer is someone with the knowledge about and passion for all types and levels of marketing. They’re different from marketers who specialize in individual facets of the industry, like digital, social media, influencer, email, direct response, etc. Full-Stack Marketers have broad industry knowledge—they’re the darlings of startups, because they’re one person who can wear whatever hat is needed to get the job done.