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WHITE PAPER: Holiday Trends
Brands that start planning holiday campaigns early increase their chances of getting their piece of the holiday pie.
Every New Year brings the promise of possibility and opportunity, both in a business and personal sense. I was thinking about what I wanted the New Year to deliver—in addition to peace on earth and goodwill toward men.
There are a couple of things that are on my business-focused wish list for 2018:
I hope the New Year brings me friction-free communication and warm leads.
What do I mean when I say ‘friction-free communication’? Simple. In 2018, I want bulleted emails with direct requests, not long paragraphs where I have to search for the ask. I want people to call each other more and stand up and walk down the hall to talk to their colleagues more, not a Wimbeldon-worthy email volley where you have to scroll down for miles to get to the punch line. Communication is at the heart of effective marketing, and simplicity—in everything—is something to strive for.
My second wish is for warm leads—not warm chestnuts—warm leads! At MNI Targeted Media Inc., we excel at delivering leads and converting prospects into customers for our clients via digital and print media. What I want is for my team’s outbound marketing efforts to elicit a boatload of warm leads for our sales team, because we’re using the right data sets and targeting techniques. That will make my sales team happy and when sales is happy, marketing is, too.
And of course, I would like my own personal yoga instructor, and a bonus hour every day to work on my Zen.
What are you wishing for in 2018? How can you make it happen?
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