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PMP | Moment 5 - What is PMP?

What is a Private Marketplace (PMP)?

It's an invitation-only Real-Time Bidding (RTB) auction that allows buyers and sellers greater exclusivity and control over partnerships, pricing and inventory, and specifications

  • While open exchanges make up the majority of RTB digital display dollars, in the next year, marketers are expected to allocate 25% of their programmatic budgets to private marketplaces.
  • The popularity of PMPs is due to the ability to create custom package prices, utilize relevant targeting segments, and access levels of transparency not offered with open exchanges.

WHAT IS A PRIVATE MARKETPLACE (PMP)?

An invitation only Real-Time Bidding (RTB) auction, allowing 
buyers and sellers greater exclusivity and control over partnerships, pricing and inventory, and specifications.

• While open exchanges make up the majority of RTB digital display 
  dollars, in the next year, marketers are expected to allocate 25% of their 
  programmatic budgets to private marketplaces.

• The popularity of PMPs is due to the ability to create custom package 
  prices, utilize relevant  targeting segments, and access levels of 
  transparency not offered with open exchanges.