Marketing to Holiday Consumers

Rachel Starr, Marketing Associate

TOPIC:  MNI

IT’S NOT TOO LATE TO CAPTURE CONSUMER SPENDING AS HOLIDAY SHOPPING RAMPS UP.

The holiday season has always been a strong time for retail performance, but with increasing demands from consumers, and fewer shoppers visiting brick-and-mortar locations, retail stores are being forced to adapt to changing holiday shopping dynamics.

 

Some key holiday trends

• Mcommerce grew 44% during the 2016 holiday season, accounting for  31% share of total holiday ecommerce, or $17.2 billion.

 

• Despite the traffic decrease in brick-and-mortar stores, the average amount spent per transaction in retail stores increased, growing by 6% in December, as consumers shopped
with more purpose.

 

• Total retail sales in the U.S. rose 5% in 2016, and are expected to grow by another
3% in the upcoming 2017 shopping season, reaching a high of $1.3 trillion.

To learn more about the shift in the holiday shopping dynamic, and for tips
on how to capture those 2017 shopping dollars, download our Holiday Trends Deck here.

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TOPICS:   MEDIA NEWS  |  RESEARCH INSIGHTS  |  ADVERTISING/MARKETING  |  TECHNOLOGY  |   DIGITAL  |  MOBILE  |  PRINT  |  MNI

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