LATEST TRENDS AND INSIGHTS
WHITE PAPER: Holiday Trends
Brands that start planning holiday campaigns early increase their chances of getting their piece of the holiday pie.
The holiday season has always been a strong time for retail performance, but with increasing demands from consumers, and fewer shoppers visiting brick-and-mortar locations, retail stores are being forced to adapt to changing holiday shopping dynamics.
Some key holiday trends
• Mcommerce grew 44% during the 2016 holiday season, accounting for 31% share of total holiday ecommerce, or $17.2 billion.
• Despite the traffic decrease in brick-and-mortar stores, the average amount spent per transaction in retail stores increased, growing by 6% in December, as consumers shopped
with more purpose.
• Total retail sales in the U.S. rose 5% in 2016, and are expected to grow by another
3% in the upcoming 2017 shopping season, reaching a high of $1.3 trillion.
To learn more about the shift in the holiday shopping dynamic, and for tips
on how to capture those 2017 shopping dollars, download our Holiday Trends Deck here.
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