want to buy ads only
for the markets you need?
look no further.

MAGAZINE ADVERTISING

Reach your audience with local ads in national magazines.

We pioneered the delivery of local ads in national magazines, and we’re still doing it best.

•  39 powerhouse titles, including People, InStyle, Real Simple, and Travel + Leisure.

•  Local or regional print buy in national magazines eliminates waste.

•  Deliver your message to your target audience in 200+ DMAs.

•  No charge copy splits let you localize your message or creative by market.
•  Overlay high impact units to extend engagement and increase recall.

HIGH IMPACT MAGAZINE
ADS HAVE 80% AVERAGE RECALL, compared to 52% of
traditional magazine ads.

Source: Time Inc. Study Performance of Special Units, Advertorials and Multi-Page Ads.

HIGH IMPACT ADVERTISING
IN MAGAZINES

Creative and interactive magazine ads get readers’ attention.

From traditional BRCs, loyalty cards, and die cuts, to stickers, textured varnishes,
and expanding maps, we can deliver highly effective print ads that are limited only
by your imagination. As a leading magazine advertising company, we believe in
creative that makes ads stand out.

  • Post-it® Notes
  • Mini-Booklets
  • Custom-Die Cuts
  • Laminated Cards
  • Perf and Tear Sections
  • Business Reply Cards
  • Gatefolds
  • Repositionable Labels
  • Customized Perf Cards
  • Die-Cut Doors
  • Sheet of Stickers
  • Scratch-Off Card
  • Seeded Paper
  • 3D Glasses

> SEE EXAMPLES

KEEP YOUR COSTS LOW
AND YOUR ROI HIGH

Our geo-targeted magazines reach exactly the audience you need to reach,
across the street or across the country.

•  Target specific geographies to increase market share.

•  Garner higher recall.

•  Complement a national campaign by loading up in the 20% of markets that generate 80% of your revenue.

•  No-charge copy splits by market.

MAKE your ads locally
relevant—and there's no charge!

Consumers are drawn to local ads in prestigious national magazines,
and our no-charge local copy splits mean no wasted ad dollars.

•  Encourage consumers to visit a specific store location.

•  Roll-out new products or heavy-up messaging by market.

•  Promote seasonal programs.

•  Align ad campaign with distribution channels.

• Change creative by market to test creative execution/design, strength of market, promotions, etc.