Pet owners prioritize their pet’s physical and emotional health all as much, and in some cases more than, their own. They’re seeking new, out-of-the-box methods of keeping them happy and healthy and the cannabis pet market is a growing part of this trend. Learn more about who’s driving this.
As cookies are being phased out to protect user privacy, advertisers will be hungry for data to personalize content. MNI has cookie-free solutions in place to shield its clients, to deliver effective and efficient advertising campaigns-just as we always do. Here’s how:
For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by.
From privacy and brand-safety concerns to federal rules and regulations, pharma brands have challenges that marketers in other industries don’t have. And then there’s COVID-19. How has coronavirus affected pharma marketing, and how can the industry take advantage of the benefits of digital.
We updated our widely-cited 2018 Generation Z white paper to include new insight and statistics about Gen Z’s habits as a demographic, including trends from the 2020 coronavirus pandemic. The results of our independent survey remain the same: digital natives are powerful consumers, and brands.
Get your message into the palms of consumers' hands, right on their trusted and ever-present smartphones. Hyperlocal mobile targeting is a powerful way to target prospective customers in highly specific areas, even within a few streets or blocks, increasing foot traffic and sales.
Financial technology is hot and it’s only getting hotter. Emerging technology, the continued rise of mobile devices, and growing consumer demand have made the sector one of the most vibrant in the world.
5G is the fifth generation of wireless mobile communications. It promises a tremendous increase in the amount of data that can be transmitted, improving speed, capacity, and latency. What will its impact be on advertising?