Picture this: you’re planning your dream vacation. You spend hours researching destinations and browsing travel websites, but you just can’t find the perfect fit.
Then, out of nowhere, an ad pops up on your social media feed that speaks to you. It transports you to a place you’ve never been but suddenly feels like home. You’re inspired, and before you know it, you’ve booked your dream trip.
But how did that ad know exactly what you were looking for? How did it capture your attention, transport you to another world, and inspire you to act?
The answer lies in consumer insights and data.