Changes are happening at every level; from government and corporate operations, to social activism, and brand marketing. Diversity isn’t just the forefront of marketing efforts, it’s being built into organizations and sectors from hiring practices, new jobs, and partnerships.
Generational marketing is a way to form real connections with everyone from Gen Z-ers to Boomers. Personalized Messaging is a great place to start.
When markets fluctuate, don’t stop advertising. Even when the economy is in a recession, a focus on brand value marketing is key. Learn more about what recent studies have revealed about what companies can do to stay visible in a downturn.
The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.