B2B Strategies in an Era of Disruption

B2B Strategies in an Era of Disruption

Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media explores why it’s important to optimize all channels. For B2B companies that means using data to inform a marketing mix based on real-time live audience behavior and engagement while tracking impact through attribution models.

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