TOPIC: RESEARCH INSIGHTS
For brands willing to speak to Gen Z—and listen to them—the rewards will be profound.
The key, of course is speaking their language.
In short, Gen Z is unique and powerful in ways that we’re just beginning to see. They navigate the digital world with power and ease, creating their own rules of engagement rather than looking to adults for guidance. They see through anything that’s not authentic and they hold the power to change society through digital platforms.
To gain insight into marketing to generation Z, MNI Targeted Media Inc. commissioned a study of Gen Z behavior, surveying students at major universities about their media consumption. Findings include:
o 76% find media overwhelming
o 90% media keeps me in touch
o 50% would like more time away from devices
o 48% wish they would put their phone down more
o 48% feel they use social too much
For more insights and ideas on ways to think connect with this emerging generation read
Gen Z: Unique and Powerful, which highlights the key information and rules that will guide
marketers in capturing this audience. Download now.
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