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Marketing Technology Trends

TOPICS:   MEDIA NEWS  |  RESEARCH INSIGHTS  |  ADVERTISING/MARKETING  |  TECHNOLOGY  |   DIGITAL  |  MOBILE  |  PRINT  |  MNI

May 17, 2018

With the growth of shopping apps and beacon technology, retail and in-store marketing are becoming more common among retailers with brick-and mortar-locations. Retailers have seen the value of reaching shoppers at key moments when they are in-store making purchase decisions...

February 8, 2018

At MNI, we pride ourselves on being audience strategists. We can identify even the most niche audiences that our clients are looking for, and target them specifically using our proven digital and print solutions...

January 25, 2018

What is Ad Fraud?

Ad fraud is the misrepresentation of online ad impressions, clicks, conversion data, or other metrics, to trick advertisers into paying for ad space that’s worthless to them...

December 21, 2017

Matt Fanelli

What is Marketing Attribution?

Attribution is the bridge between marketing data and sales data, assigning credit for a conversion or engagement activity to specific touchpoints that clearly influenced a purchase. This allows companies to make informed decisions about which spending efforts have been working to reach their target audience...

November 9, 2017

Melyssa Blucher

Big data digital marketing is the practice of transforming consumer data into actionable insights, with the goal of creating highly targeted advertising campaigns...

January 12, 2015

Ida Morris

AR (Augmented Reality) is really beginning to gain traction for marketers, who previously considered the technology just an enhancement for children’s games. But the technology is advancing so quickly—think wearable tech—that savvy marketers are beginning to realize the potential of AR advertising to engage consumers like never before. . .

TOPICS:   MEDIA NEWS  |  RESEARCH INSIGHTS  |  ADVERTISING/MARKETING  |  TECHNOLOGY  |   DIGITAL  |  MOBILE  |  PRINT  |  MNI

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