May 17, 2018
With the growth of shopping apps and beacon technology, retail and in-store marketing are becoming more common among retailers with brick-and mortar-locations. Retailers have seen the value of reaching shoppers at key moments when they are in-store making purchase decisions...
February 8, 2018
January 25, 2018
December 21, 2017
Attribution is the bridge between marketing data and sales data, assigning credit for a conversion or engagement activity to specific touchpoints that clearly influenced a purchase. This allows companies to make informed decisions about which spending efforts have been working to reach their target audience...
November 9, 2017
Big data digital marketing is the practice of transforming consumer data into actionable insights, with the goal of creating highly targeted advertising campaigns...
January 12, 2015
AR (Augmented Reality) is really beginning to gain traction for marketers, who previously considered the technology just an enhancement for children’s games. But the technology is advancing so quickly—think wearable tech—that savvy marketers are beginning to realize the potential of AR advertising to engage consumers like never before. . .