January 11, 2018
Navigating the complex category of consumer Banking and Finance can be challenging for even the savviest of brands and marketers, given the immense competition to capture consumer attention and, of course, their dollars. Gone are the days when one-size-fits-all approaches toward marketing for the banking and finance industry were enough to encourage U.S. consumers...
December 14, 2017
A new year is often welcomed with a mix of optimism and anticipation. This also applies to marketers—everyone wants to get a peek at what will change in the coming year, which trends will come to the forefront and shape the future, and which ones will be left behind...
October 26, 2017
When people think about interesting and innovative advertising, chances are that some of the great Business-to-Consumer, or B2C, campaigns immediately come to mind. Who could forget Budweiser's Wassup; Dos Equis’ The Most Interesting Man in the World; P&G's Thank You, Mom; Old Spice’s The Man Your Man Could Smell Like; Schick’s Free Your Skin; Delta’s Dating Wall; or IKEA’s Valentine's Day ads?...
October 5, 2017
Reaching professionals in the agriculture business can pose an interesting challenge. Trying to understand the incredible complexities of their profession is even more arduous. While it’s an industry that tends to fly under the radar, agriculture finds itself on the verge of explosive growth, making right now the perfect time to gain a better understanding of its enormous potential...
August 31, 2017
One of the biggest shopping seasons in the U.S., second only to winter holiday sales, is back-to-school season. It accounts for about half of all annual school-related spends, and touches about a quarter of U.S. households. Last year set a record for back-to-school season sales at $75.8 billion, and 2017 is expected to be even better...
August 24, 2017
At the end of last year, my father and I agreed to take a trip to Europe. After choosing London as the first stop, I immediately turned to the web for inspiration. For the next couple of months, I spent hours in front of my computer, inspired to research for our upcoming vacation. My dad tried to remind me that our trip was six months away, but it fell on deaf ears...
May 31, 2017
Back-to-school shopping is quickly approaching, so we’re here to help you get in front of the game and recognize opportunities and targets that will help you stand out this year. Back-to-school shopping reached $75.8 in 2016, and is anticipated to see growth this year. 2017 is expected to be a “stock up” year for consumers...
April 20, 2017
January 31, 2017
As an industry leader in finding and delivering audiences, we feel it’s our job, or more aptly, our duty, to keep our clients and prospective clients educated on new topics, trends, and audiences, as they come to the forefront. We’ve identified the U.S. multicultural consumers as a quickly growing audience segment that is an emerging force in the U.S. market, with increasingly aggressive buying power...
December 16, 2016
November 10, 2016
The heavy holiday shopping season is just around the corner, and consumers are waiting for ideas to spark their interest. It only takes one advertisement to grasp a consumer’s attention. Now is the time to hit holiday shoppers with ads on multiple devices—not only while they are at home, but in store as well...
October 12, 2016
September 15, 2016
The 2016 Holiday season is right around the corner, so we analyzed the top consumer shopping trends to help you stay on top of the game. This holiday season is expected to exceed last year’s, and be the biggest shopping season yet, with many factors playing a part in the booming business. Some of the most significant shopping trends for the 2016 holiday season include:
September 9, 2016
What do we think about when we consider stereotypes about age and media consumption? We see a Boomer trying to understand how his phone knows he’s in a Starbucks, and we imagine a Millennial who is too busy taking selfies in the street to notice she’s walking into traffic. But how true is all this? When we actually break down the statistics, the truth reveals itself...
July 7, 2016
As mobile and ad targeting technology advances, we highlight major trends that are taking shape across the marketing industry. 1. The MNI Ad Network is the #1 Local Ad Focus Network and #3 Ad Focus Network. It reaches 93.5% of the total digital population, or 241,099,000 unique visitors last month...
June 6, 2016
Have you ever watched a toddler playing on an iPad? I have. And I was in awe. Here I am—a Millennial—struggling to figure out why my app won’t update, while this two-year-old is putting me to shame. By the age of five he’ll probably be far more tech-savvy than I’ll ever be. Generation Z is synonymous with technology. While Millennials were digital, Generation Z is the first generation to grow up with technology from the start...
September 21, 2015
Branded content is gracefully transparent sponsored content, which often matches the form and function of the site it appears on. This gives marketers an expansive canvas to elaborate brand stories and make true connections with consumers that elicit a response. . .
August 25, 2015
Ask me about the latest Snapchat features, and I would give you a 10-minute explanation about the new emoji rankings. Ask me about the latest political news, and I would have to do some research. My source for hard hitting news? Facebook and Buzzfeed. . .
July 17, 2015
Gone are the days when back to school shopping meant that parents brought their kids to office supply stores during the last week of summer vacation to shop for Book Sox and highlighters. Now, back-to-school shopping spans much more, including apparel, accessories, books, videos, computers and consumer electronics. . .
July 1, 2015
The beauty industry is responding to seasonality with new approaches and opportunities, as consumers notice that their skin and hair needs change under different climate conditions. Consumers continuously look for products to satisfy their changing needs year-round. Beauty brands and retailers should develop and market seasonally appropriate products to satisfy the needs of beauty shoppers. . .
March 16, 2015
In 2015, the millennial consumer is one that marketers are pushing hard to connect with, as they should, because they’re awesome (Full disclosure: I’m a millennial). What makes this group awesome for marketers is that this highly coveted audience is beginning to shape their shopping behavior, and they have real spending power. . .
November 13, 2014
This holiday shopping season is already well underway, as 26% of holiday shoppers start to check things off their lists before Halloween. In addition to starting earlier, holiday shoppers are also relying on digital solutions—online, mobile, and video—to enhance and assist them in their quest for the perfect gift (at the perfect price). . .
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