Research Insights


November 19, 2018

Looking ahead is key to developing sound marketing strategies. Three categories that are evolving rapidly are Grocery/CPG, Baby Products/Gear, and Higher Education, and marketers have lots of opportunity to build their business in these industries...

October 18, 2018

The world of digital marketing is on the move – read up on these 10 key industry trends in local marketing, voice, and multi-device usage to learn how you can keep up...

September 10, 2018

Our roundup of top digital marketing stories from July and August 2018! Learn about emerging trends from Google, Facebook, eMarketer and more...

August 1, 2018

Data, data, and more data. In today’s media landscape, marketers are gobbling up any data they can get their hands on. What’s key is knowing how to use that data to make smart messaging and targeting decisions... READ MORE

July 13, 2018

Our top June trends for digital media! Learn how connected TVs are changing viewing habits, and how local search continues to evolve to fit individual shoppers...

July 5, 2018

Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as the concept of marketing itself. Billboards on highways, signs on taxis, movie posters plastered on walls, displays inside office buildings—the formats are endless, and their placement in high-traffic locations ensures we notice them in passing, even if we don’t stop to read the entire message... READ MORE

June 14, 2018

With the spike in voice-based searches, brands are aiming to develop featured snippets or interactive tutorials that can be spoken to people as they complete mundane or complex tasks....

May 14, 2018

For brands willing to speak to Gen Z—and listen to them—the rewards will be profound. The key, of course is speaking their language... READ MORE

May 7, 2018

Digital Advertising Trends for April 2018

Here is our list of the latest digital advertising trends for April 2018.
Learn about rising trends in consumer purchase behavior and how
they interact with ads...

March 1, 2018

Check out our list of 2018 marketing trends to discover changes in
consumer behavior and digital advertising that will impact your digital marketing strategies...

January 11, 2018

Navigating the complex category of consumer Banking and Finance can be challenging for even the savviest of brands and marketers, given the immense competition to capture consumer attention and, of course, their dollars. Gone are the days when one-size-fits-all approaches toward marketing for the banking and finance industry were enough to encourage U.S. consumers...

December 14, 2017

Niviya Vas

A new year is often welcomed with a mix of optimism and anticipation. This also applies to marketers—everyone wants to get a peek at what will change in the coming year, which trends will come to the forefront and shape the future, and which ones will be left behind...

October 26, 2017

Ida Morris

When people think about interesting and innovative advertising, chances are that some of the great Business-to-Consumer, or B2C, campaigns immediately come to mind. Who could forget Budweiser's Wassup; Dos Equis’ The Most Interesting Man in the World; P&G's Thank You, Mom; Old Spice’s The Man Your Man Could Smell Like; Schick’s Free Your Skin; Delta’s Dating Wall; or IKEA’s Valentine's Day ads?...

October 5, 2017

Melyssa Blucher

Reaching professionals in the agriculture business can pose an interesting challenge. Trying to understand the incredible complexities of their profession is even more arduous. While it’s an industry that tends to fly under the radar, agriculture finds itself on the verge of explosive growth, making right now the perfect time to gain a better understanding of its enormous potential...

August 31, 2017

Niviya Vas

One of the biggest shopping seasons in the U.S., second only to winter holiday sales, is back-to-school season. It accounts for about half of all annual school-related spends, and touches about a quarter of U.S. households. Last year set a record for back-to-school season sales at $75.8 billion, and 2017 is expected to be even better...

August 24, 2017

 Rachel Starr

At the end of last year, my father and I agreed to take a trip to Europe. After choosing London as the first stop, I immediately turned to the web for inspiration. For the next couple of months, I spent hours in front of my computer, inspired to research for our upcoming vacation. My dad tried to remind me that our trip was six months away, but it fell on deaf ears...

May 31, 2017

Veronica Amus

Optimizing Back to School Marketing Campaigns to Reach Shoppers in 2017

Back-to-school shopping is quickly approaching, so we’re here to help you get in front of the game and recognize opportunities and targets that will help you stand out this year. Back-to-school shopping reached $75.8 in 2016, and is anticipated to see growth this year. 2017 is expected to be a “stock up” year for consumers...

April 20, 2017

Niviya Vas

The 2017 Travel Industry Facebook is a comprehensive guide to travel industry marketing. It's filled with insights that will help marketers develop powerful and successful travel campaigns.

January 31, 2017

Veronica Amus

As an industry leader in finding and delivering audiences, we feel it’s our job, or more aptly, our duty, to keep our clients and prospective clients educated on new topics, trends, and audiences, as they come to the forefront. We’ve identified the U.S. multicultural consumers as a quickly growing audience segment that is an emerging force in the U.S. market, with increasingly aggressive buying power...

December 16, 2016

Niviya Vas


American consumers, businesses, and government agencies

registered more new vehicles in 2015 than in any year in history, and it’s only going to grow…

November 10, 2016

Veronica Amus

The heavy holiday shopping season is just around the corner, and consumers are waiting for ideas to spark their interest. It only takes one advertisement to grasp a consumer’s attention. Now is the time to hit holiday shoppers with ads on multiple devices—not only while they are at home, but in store as well...

October 12, 2016

Niviya Vas

Get the Inside Scoop on the
Consumer Packaged Goods Industry

September 15, 2016

Veronica Amus

The 2016 Holiday season is right around the corner, so we analyzed the top consumer shopping trends to help you stay on top of the game. This holiday season is expected to exceed last year’s, and be the biggest shopping season yet, with many factors playing a part in the booming business. Some of the most significant shopping trends for the 2016 holiday season include:

September 9, 2016

Andrew Senesac

What do we think about when we consider stereotypes about age and media consumption? We see a Boomer trying to understand how his phone knows he’s in a Starbucks, and we imagine a Millennial who is too busy taking selfies in the street to notice she’s walking into traffic. But how true is all this? When we actually break down the statistics, the truth reveals itself...

July 7, 2016

Niviya Vas

As mobile and ad targeting technology advances, we highlight major trends that are taking shape across the marketing industry. 1. The MNI Ad Network is the #1 Local Ad Focus Network and #3 Ad Focus Network. It reaches 93.5% of the total digital population, or 241,099,000 unique visitors last month...

June 6, 2016

Jenna Taylor

Have you ever watched a toddler playing on an iPad? I have. And I was in awe. Here I am—a Millennial—struggling to figure out why my app won’t update, while this two-year-old is putting me to shame. By the age of five he’ll probably be far more tech-savvy than I’ll ever be. Generation Z is synonymous with technology. While Millennials were digital, Generation Z is the first generation to grow up with technology from the start...

September 21, 2015

Melissa McGrath

Branded content is gracefully transparent sponsored content, which often matches the form and function of the site it appears on. This gives marketers an expansive canvas to elaborate brand stories and make true connections with consumers that elicit a response. . .

August 25, 2015

Christine Guo

Ask me about the latest Snapchat features, and I would give you a 10-minute explanation about the new emoji rankings. Ask me about the latest political news, and I would have to do some research. My source for hard hitting news?  Facebook and Buzzfeed. . .

July 17, 2015

Ida Morris

Gone are the days when back to school shopping meant that parents brought their kids to office supply stores during the last week of summer vacation to shop for Book Sox and highlighters. Now, back-to-school shopping spans much more, including apparel, accessories, books, videos, computers and consumer electronics. . .

July 1, 2015

Veronica Amus

The beauty industry is responding to seasonality with new approaches and opportunities, as consumers notice that their skin and hair needs change under different climate conditions. Consumers continuously look for products to satisfy their changing needs year-round. Beauty brands and retailers should develop and market seasonally appropriate products to satisfy the needs of beauty shoppers. . .

March 16, 2015

Aron Caruso

In 2015, the millennial consumer is one that marketers are pushing hard to connect with, as they should, because they’re awesome (Full disclosure: I’m a millennial). What makes this group awesome for marketers is that this highly coveted audience is beginning to shape their shopping behavior, and they have real spending power. . .

November 13, 2014

Ida Morris

This holiday shopping season is already well underway, as 26% of holiday shoppers start to check things off their lists before Halloween. In addition to starting earlier, holiday shoppers are also relying on digital solutions—online, mobile, and video—to enhance and assist them in their quest for the perfect gift (at the perfect price). . .




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