Print Advertising Trends

TOPICS:   MEDIA NEWS  |  RESEARCH INSIGHTS  |  ADVERTISING/MARKETING  |  TECHNOLOGY  |   DIGITAL  |  MOBILE  |  PRINT  |  MNI

April 13, 2017

Marisa Davis

For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with...

April 6, 2017

Vicki Brakl

Recently I had the pleasure of introducing Linda Thomas Brooks, President and Chief Executive Officer of the MPA—The Association of Magazine Media, at our national sales meeting. I wanted to warm up the audience for her after they’d had an information-intense day of meetings and trainings, and prepared a short history of magazines to whet their appetite for print media...

March 9, 2017

Corinne Lynch

The most interesting conversations I have with media buying and marketing folk often lack the well-worn language. We’ve managed whole conversations without uttering the words ‘engagement,’ ‘transparency,’ ‘hyper-targeted,’ analytics,’ ‘story-telling,’ ‘data,’ or ‘platform.’ Yet, magazine cover wraps deliver all of that...

February 22, 2017

Marisa Davis

I’m on my phone all day, every day. Like 80% of my Millennial counterparts, my phone is the first thing I look at when I wake up, and the last thing I look at before I go to bed1. When I get to work, I’m primarily on my desktop. And when I get home, I rarely have the luxury of powering down for a brief digital detox—I’m in front of the TV with either my tablet or my phone, while simultaneously asking questions to my always-listening Alexa...

February 2, 2017

Samir “Mr. Magazine” Husni

I have been in love with the printed word since I was a mere boy of nine-years-old. Now, while that statement might not seem like a gargantuan expression of passion to some; you would have to first understand my ink on paper addiction completely.
I have over 35,000 first edition magazines in my collection, some dating back to

the late 1800s...

August 26, 2016

Melissa McGrath

Magazines have existed for 353 years and have been the go-to-source for leading content and captivating stories. We know magazines inspire consumers– they get your product, service or destination into the subliminal consideration set–the ones we create in our mind, without really knowing.  When we start to plan and do research on a specific topic your brand will come to mind because we’ve seen it in our favorite magazines...

August 17, 2016

Ida Morris

If advertising technology had an ‘It’ girl, she would look a lot like Augmented Reality. Propelled by the fanatic popularity of Pokémon Go, whether you love it or loathe it, AR is the tech that’s on the minds of marketers.  One reason is because we know that virtual reality and augmented reality are expected to generate about $150 billion in revenue by the year 2020.1

April 27, 2016

Liz Fusaro & Allyse Rosen

Approximately one in five moms is a Millennial Mom, accounting for nearly nine million people in the U.S.  At our Stamford HQ alone, we have eight millennial moms (or dads) who will have a baby in 2016! What’s more, millennial parents are wielding a staggering $200 billion in spending power. The statistics speak volumes, so marketers have a lot to lose by not reaching this emerging consumer demographic powerhouse...

April , 2016

Shannon Plummer

There has been much discussion about the worthiness of print advertising, since digital advertising has skyrocketed over the years. But let’s get one thing straight—print isn’t going anywhere! In fact, according to the MPA Factbook, print magazines ranked at the top in reaching influential consumers across 60 product categories...

March 24, 2016

Jen Hendry

With so much of our business being targeted digital advertising, it’s easy to overlook our print heritage. MNI pioneered placing local ads in prestigious national magazines—even back in the early 80s we knew it was all about geo-targeting and top-tier publishing partners. Today, we specialize in digital marketing—mobile, programmatic media, influencer, social—we’re at the forefront of emerging targeting technologies...

February 16, 2016

Sara Mion

If you’re looking for a high-impact and intelligent marketing solution for B2B marketing, look no further than cover wraps. Why? It’s simple; no other medium allows marketers a more effective placement than the cover of national magazines (talk about viewability, that’s 100%!)...

December 10, 2015

Allyse Rosen

The cover of the October issue of Elle Australia is making news because of its cover model. She’s not a famous supermodel or celebrity, made up and coiffed and airbrushed to unattainable perfection. She’s a REAL woman, with hopes, dreams, and challenges. She’s YOU!

November 3, 2015

Ida Morris

Yay, Print! One of the many perks of working at a media planning and buying agency is that we get to see the most cutting-edge targeting marketing technologies and ad executions. From next-level geo-targeted advertising to innovative magazine advertising creative, we’re always looking for new ways to connect our clients with their precise audiences.

 

TOPIC:   PRINT

 

August 19, 2015

Vicki Brakl

I set a minimum of three alarms and calendar alerts on a daily basis. Still, I often write the most important tasks on yellow Post-It® notes and reference them while completing my errands. A recent study by Randy Garner, Professor of Behavioral Science at Sam Houston State University, proved that my habit is not as odd as it seems. . .

June 5, 2015

Ida Morris

Pick up the new Fortune 500 as soon as you get a chance. You’ll notice that it’s hefty, tipping the scales at 392 pages. In addition to its standard high caliber editorial, it’s also brimming with 40% growth in new print advertisers and 25% growth in new digital ads. . . .

TOPICS:   MEDIA NEWS  |  RESEARCH INSIGHTS  |  ADVERTISING/MARKETING  |  TECHNOLOGY  |   DIGITAL  |  MOBILE  |  PRINT  |  MNI