LATEST TRENDS AND INSIGHTS
WHITE PAPER: Holiday Trends
Brands that start planning holiday campaigns early increase their chances of getting their piece of the holiday pie.
July 20, 2018
My boss knows exactly how to get me going. All she has to do is forward
me an article saying, “Print is Dead” and my Pavlovian response is triggered. I’m on my soapbox. Long live print!...
April 3, 2018
For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with... READ MORE
November 30, 2017
Can you think of a time when you realized things weren’t as they seemed? That situations are complex and solutions that are one-size-fits-all often fall short? When considering if a digitally-savvy generation responds to magazine print ads, this is one of those times...
September 14, 2017
At an intern event in New York City this summer, I had the pleasure to meet and talk with many people working at Time Inc. Most of my conversations had to do with the implications of working for a historically print-focused company during the transition to new media...
June 20, 2017
Have you ever been in a bookstore and seen a person gliding her fingertips over the book covers? She’s barely looking at the titles, just skimming four fingers across the tops of the stacks. Occasionally she stops, and places her whole palm down on a specific cover, rubbing it, feeling it, petting it. When she thinks no one’s looking, she may take a magazine with a grainy varnish on the cover and gently touch it to her cheek...
May 11, 2017
Recently, I had the privilege of attending the ACT7 Experience, a conference led by Dr. Samir Husni, founder of The Magazine Innovation Center at The University of Mississippi. Dr. Husni, or Mr. Magazine, as he’s referred to in the industry, is a leading advocate for ink on paper mediums...
April 13, 2017
For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with...
April 6, 2017
Recently I had the pleasure of introducing Linda Thomas Brooks, President and Chief Executive Officer of the MPA—The Association of Magazine Media, at our national sales meeting. I wanted to warm up the audience for her after they’d had an information-intense day of meetings and trainings, and prepared a short history of magazines to whet their appetite for print media...
March 9, 2017
The most interesting conversations I have with media buying and marketing folk often lack the well-worn language. We’ve managed whole conversations without uttering the words ‘engagement,’ ‘transparency,’ ‘hyper-targeted,’ analytics,’ ‘story-telling,’ ‘data,’ or ‘platform.’ Yet, magazine cover wraps deliver all of that...
February 22, 2017
I’m on my phone all day, every day. Like 80% of my Millennial counterparts, my phone is the first thing I look at when I wake up, and the last thing I look at before I go to bed1. When I get to work, I’m primarily on my desktop. And when I get home, I rarely have the luxury of powering down for a brief digital detox—I’m in front of the TV with either my tablet or my phone, while simultaneously asking questions to my always-listening Alexa...
February 2, 2017
Samir “Mr. Magazine™” Husni
I have been in love with the printed word since I was a mere boy of nine-years-old. Now, while that statement might not seem like a gargantuan expression of passion to some; you would have to first understand my ink on paper addiction completely.
I have over 35,000 first edition magazines in my collection, some dating back to
the late 1800s...
August 26, 2016
Magazines have existed for 353 years and have been the go-to-source for leading content and captivating stories. We know magazines inspire consumers– they get your product, service or destination into the subliminal consideration set–the ones we create in our mind, without really knowing. When we start to plan and do research on a specific topic your brand will come to mind because we’ve seen it in our favorite magazines...
August 17, 2016
If advertising technology had an ‘It’ girl, she would look a lot like Augmented Reality. Propelled by the fanatic popularity of Pokémon Go, whether you love it or loathe it, AR is the tech that’s on the minds of marketers. One reason is because we know that virtual reality and augmented reality are expected to generate about $150 billion in revenue by the year 2020.1
April 27, 2016
Liz Fusaro & Allyse Rosen
Approximately one in five moms is a Millennial Mom, accounting for nearly nine million people in the U.S. At our Stamford HQ alone, we have eight millennial moms (or dads) who will have a baby in 2016! What’s more, millennial parents are wielding a staggering $200 billion in spending power. The statistics speak volumes, so marketers have a lot to lose by not reaching this emerging consumer demographic powerhouse...
April , 2016
There has been much discussion about the worthiness of print advertising, since digital advertising has skyrocketed over the years. But let’s get one thing straight—print isn’t going anywhere! In fact, according to the MPA Factbook, print magazines ranked at the top in reaching influential consumers across 60 product categories...
March 24, 2016
With so much of our business being targeted digital advertising, it’s easy to overlook our print heritage. MNI pioneered placing local ads in prestigious national magazines—even back in the early 80s we knew it was all about geo-targeting and top-tier publishing partners. Today, we specialize in digital marketing—mobile, programmatic media, influencer, social—we’re at the forefront of emerging targeting technologies...
February 16, 2016
If you’re looking for a high-impact and intelligent marketing solution for B2B marketing, look no further than cover wraps. Why? It’s simple; no other medium allows marketers a more effective placement than the cover of national magazines (talk about viewability, that’s 100%!)...
December 10, 2015
The cover of the October issue of Elle Australia is making news because of its cover model. She’s not a famous supermodel or celebrity, made up and coiffed and airbrushed to unattainable perfection. She’s a REAL woman, with hopes, dreams, and challenges. She’s YOU!
November 3, 2015
Yay, Print! One of the many perks of working at a media planning and buying agency is that we get to see the most cutting-edge targeting marketing technologies and ad executions. From next-level geo-targeted advertising to innovative magazine advertising creative, we’re always looking for new ways to connect our clients with their precise audiences.
August 19, 2015
I set a minimum of three alarms and calendar alerts on a daily basis. Still, I often write the most important tasks on yellow Post-It® notes and reference them while completing my errands. A recent study by Randy Garner, Professor of Behavioral Science at Sam Houston State University, proved that my habit is not as odd as it seems. . .
June 5, 2015
Pick up the new Fortune 500 as soon as you get a chance. You’ll notice that it’s hefty, tipping the scales at 392 pages. In addition to its standard high caliber editorial, it’s also brimming with 40% growth in new print advertisers and 25% growth in new digital ads. . . .