February 15, 2018
Subscription commerce (subcom) services have entered almost every home in the U.S. What magazines created has evolved into a full-blown industry, manifesting in many forms. Digital streaming services like Netflix and Hulu, monthly deliveries of your favorite magazine, or fresh new packages of clothes to try on...
January 5, 2018
November 15, 2017
Over the past decade, Digital Marketing has exploded across industries. Marketers understand that digital targeting, with its comprehensive data collection and cutting-edge targeting technologies, can help them connect their messaging with the precise audiences they need to reach...
October 18, 2017
October 12, 2017
I was recently interviewed by Brad Micklin and Yitzi Weiner for HuffPo., and they asked what five things I wish someone told me before I became CEO. I was able to come up with a list fairy quickly—many thanks to Brad and Yitzi for giving me a reason to reflect on the many lessons I’ve learned during my career in media! Here’s my top five...
March 31, 2017
We’ve been #1 for a while, according to comScore, and this week marked the third consecutive year the MNI Ad Network ranked as the #1 Local Ad Focus Network in the country, and that’s something to brag about. We’re proud to tout this milestone. Our products outrival our competitors in delivering niche audiences, big or small, across the country or locally across the street...
December 23, 2016
2016 has been a year for the record books here at MNI Targeted Media Inc., where we’ve always been committed to change. Our industry demands the constant evolution of our audience targeting solutions, to keep
up with innovation in technology that is at an epic pace. This core
strategy has proven to be a prudent one for us and, most importantly,
for our clients...
October 20, 2016
Last week, we were honored to win a prestigious Diamond BrillIAAnce Award, along with our client Madison + Main, a branding, marketing and PR Agency located in Richmond, VA. The Brilliant Use of Mobile Award was presented by the International Advertising Association (IAA). We beat out an impressive list of competitors, including Proctor & Gamble, Netflix, Amazon Studios, Microsoft, Starcom, Publicis One Team, and Code and Theory...
August 9, 2016
For years I have wanted to work in the exciting and ever-changing world of media.
It has been a passion of mine for years, and of course one of the dream companies that comes to mind when embarking on a career path like this is Time Inc.
Time Inc., and its numerous subsidiaries, has the impeccable reputation of inspiring, entertaining, building, inventing, and transforming the world of media...
June 8, 2016
Our clients consistently give us feedback that the marketing research and insights we provide them on their audience targets, on media trends, and about technology innovations in the media industry, are an incredibly valuable piece to their relationship with MNI Targeted Media Inc.
While many companies provide digital and print products and services...
May 17, 2016
We believe smart targeted media plans are rooted in a foundation of intelligence-leveraging marketing that includes research, insights, and strategy, collected and analyzed by smart humans. As our organization continues to grow, we continually develop and evolve our team through online certification programs such as the comScore MyMetrix Certification. Those industry-recognized credentials means that...
May 12, 2016
The inimitable Steve Jobs wisely stated “Great things in business are never done by one person; they’re done by a team of people,” and the older I grow, the more resonant his words. Of course, my mother told me this when I was five and the circumstances had something to do with Red Rover, Red Rover – but that’s a story for another time. As the leader of the marketing department at MNI Targeted Media Inc., I am THRILLED...
January 26, 2016
Allow me to paint you a picture: You’re a media planner and buyer, you have eight plans to turn around this week, and they all deserve special attention and strategy. That means mining through countless syndicated research tools and crosschecking your findings with your campaign track record before you even send an RFP. It’s approaching 6:00 PM and there is still more to be done. You go to get your fourth cup of coffee...
January 5, 2016
In an industry where efficiency, effectiveness, and engagement are incredibly valuable, it’s important to show our clients the impact of their spot market magazine campaigns. We deliver national magazines—grouped into related networks or via custom packages—to local markets, to activate consumers at the local level.
November 24, 2015
We believe you can't have smart media plans without research, insights, and strategy that's collected and analyzed by smart humans. And now we have the certification to prove we're the experts. This industry-recognized accreditation means we know how to unleash the power of tools like comScore MyMetrix. It means you're in the hands of a team that possesses unrivaled knowledge, access, and experience...