September 26, 2016
Consumers use an average of 4.1 digital devices every day, with mobile being the most used device. In fact, time spent with mobile devices now exceeds time devoted to any other medium, including TV. Because of this, consumers expect brands to engage and interact with them as seamlessly as they move across their own devices.
Enter cross-device targeting, the practice of reaching people across all their digital screens—desktop, laptop, tablet, and phone...
July 27, 2016
Joining New Kids on the Block and Doc Martens, Pokémon characters are popping up for a comeback, with everyone from Gen-Z adolescents to Baby Boomer moms obsessed over the new Pokémon Go app. Nintendo’s stock has gone up 25% in just two weeks. A company previously climbing through the trenches of handheld gaming consoles is now bursting onto the digital marketplace...
March 29, 2016
New York, NY (March 29, 2016)—Time Inc.’s (NYSE:TIME) MNI Targeted Media Inc., a geo-focused media planning and buying company, announced today the launch of Harpoon, a digital media strategy and services group. Harpoon will deliver cross-platform digital solutions from concept through implementation, including real-time campaign execution and meticulous reporting...
March 17, 2016
You may have noticed that Facebook recently rolled out a brand new, emoji-filled way for users to interact with content on the platform. Initially launched in Ireland and Spain almost a year ago, they’re called ‘Reactions,’ and they’re extensions of the Like button: Now, six emojis help people share their reactions to posts quickly and easily, without having to type a comment..
January 19, 2016
On February 7th, 2016, more than 110 million people will bear witness to the 50th NFL Super Bowl. As an avid football fan, food enthusiast, and marketer/creative type, it’s the best day of the year for me. The pinnacle of sports wrapped in dough, stuffed with pepperoni and mozzarella, and topped with the finest displays of video advertising we’ll see all year. I love football. I love Stromboli. And I loved the excitement around super bowl commercials...
October 15, 2015
Vegetarian burgers in India, tofu McNuggets in Japan and spacious, well-decorated restaurants in France are all ways that McDonald’s has accommodated local preferences into their business strategy.
Geo-targeting, or localization—the practice of delivering custom content on local factors like a market, city, household, or even an individual consumer—has companies succeeding at the local level. . .
June 25, 2015
Meet Twitter’s newest features - “Product and Place Pages” and “Product and Place Collections.” By leveraging the power of the hashtag, these features allow brands to develop pages with products, pricing, and details similar to e-commerce websites like Amazon. . .
June 10, 2015
Pinterest lovers, rejoice! The “Buy It” button is finally here! No longer will that beautiful blue lace dress you pinned at 4:27 a.m. be out of reach because the original link is nowhere to be found. Big brand partners including Neiman Marcus and Nordstrom as well as small to medium sized businesses will be able to sell products within Pinterest. . .
October 17, 2014
NYCC has been breaking records yearly, and it continues to be one of the best and now biggest pop-culture events in the country. Every aspect of what is new and on the horizon in pop-culture can be found on display at NYCC. It has really become a mecca unto itself, yet there are still misconceptions about what exactly the event is. . .
Sept. 24, 2014
Pinterest has never suffered from a lack of adoration. From the time it hit the internet back in March of 2010, this online scrapbooking site has been a major player amongst the platforms. However, unlike Facebook and Twitter, advertisers have yet to really find a linear way in which to cash in on the estimated 1.36 million users who log onto the site daily. . .
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