June 1, 2017
Digital pharmaceutical advertising presents a different set of challenges for pharma marketers than digital marketers in other industries, including ensuring consumer privacy and adhering to government regulations. It’s why the industry has been slow to embrace digital marketing’s potential. But the opportunity that’s available—for increasing awareness, affinity, and conversion—can’t be ignored...
May 4, 2017
A few months ago, my husband convinced me to book a trip to Disney World with our 16 month old daughter, so that he could run the Star Wars Half Marathon. It didn’t take that much convincing on his part, but it wasn’t the family trip to Disney that he was focused on. It was the promise of a race filled with storm troopers and photo ops with Chewbacca, BB-8 and Darth Vader...
March 30, 2017
From Attribution Modeling to Gen Z, it can be hard to keep up with all the buzzwords in the marketing world. What’s the Buzz(Word) is our ongoing series that’s designed to give you a quick and easy explanation of the words that are on everyone’s minds.
March 16, 2017
As the Millennial generation marches onward into adulthood, we find ourselves constantly torn between performing the necessary daily tasks required to keep our lives in order, and reminiscing of younger days and simpler times. We’ve reached
an age where adolescence is far enough behind us that it now feels nostalgic.
This feeling of being forced to adjust to the pressures...
February 16, 2017
For the past 51 years, companies have been spending big bucks to purchase ad spots during the Super Bowl, recognizing the airtime as a major opportunity to reach millions of viewers in one night. In 1966’s Super Bowl I, 30-second commercials were sold for $37,000, a small price to pay for the attention of 25 million viewers...
January 27, 2017
While national brands see the importance of having local market campaign strategies, many are still resistant to include them as part of their overall marketing plan, even though 50% of marketers believe local marketing ROI would be higher than that of a national campaign. The main reason cited for not incorporating a localized marketing strategy is measurable ROI...
January 18, 2017
Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge...
January 12, 2017
Micro-Targeting is a marketing strategy that uses consumer data and demographics to create audience subsets/segments. It’s possible to predict the buying behavior of these like-minded individuals, and to influence that behavior through hyper-targeted advertising. Micro-Targeting is a highly-effective political campaign tactic. Micro-Targeting is the love child of predictive analytics and data insights. It’s what you do with all that precious data you’ve collected.
November 17, 2016
MNI’s ad network reaches 93% of the total U.S. digital population, equating to 237,877,000 unique visitors in October 2016. • An estimated 71.6 million people tuned in to watch the final debate of the 2016 presidential election on October 19th. In terms of social interactions related to the presidential debate, there were 53.2 million social media interactions across Facebook and Twitter, from 16.9 million people in the U.S...
October 27, 2016
From mobile shopping during the holidays, to digital video advertising to overall brand strategy, our experts explore the digital media trends you need to know from 2016. The MNI Ad Network is the #1 Local Ad Focus Network in the nation, reaching 93% of the total U.S. digital population, equating to 238,904,000 unique visitors last month...
October 13, 2016
In 2014, Facebook acquired Oculus—an 18-month-old startup launched with the help of KickStarter pledges—for $2 Billion. This leap of faith sent a clear, strong signal that VR is valid and would soon become the next big thing. Since the deal, investments in Virtual Reality and Augmented Reality have both tripled1 and the global search interest for Virtual Reality on Google has grown by nearly 4X in the last year.2
September 16, 2016
The MNI Ad Network is the #1 Local Ad Focus Network and #2 Ad Focus Network, reaching 92.4% of the total digital population, equating to 237,317,000 unique visitors last month. • Households with income above $100,000 and whose heads-of-household are over 55 receive the most periodicals, with 1.7 pieces per week. Affluent young adults—ages 34 and younger, with household incomes over $100,000—receive 0.8 magazine periodicals per week, more than the average household and several times than their less affluent...
September 6, 2016
The U.S. CPG industry is rife with opportunity–offline and online sales are expected to cross $407 billion this year–as consumers are starting to feel optimistic about the economy. With sales dollars pouring in, CPG advertisers will battle it out to ensure that they command a significant share of the mind and the market. Here are some market and media trends to watch out for as CPG brands work towards cutting through the clutter, by diverting ad dollars into digital advertising and leveraging the power of print media...
September 1, 2016
Taking a generational focus into American consumption of media, one sees the millennial as consumers, quickly becoming a polarizing generation. Addicted to smartphones and social media, millennials have become a buzzword and a stereotype for a Starbucks drinking, selfie taking, and uninformed zombie glued to their phone. Millennials have never seen, smelled, or touched a newspaper, nor do they like the concept...
August 16, 2016
The original path-to-purchase model shows a consumer’s linear journey. The process entails that a consumer must first become aware of a particular product or service, at which point they’ll develop interest and consideration. Once attracted, they’ll begin narrowing their options, ultimately making a selection for purchase.
Today’s shoppers take a multi-faceted approach to their shopping process...
August 1, 2016
In just a few short weeks, Pokémon Go has become a mobile gaming sensation. Less than a week after the U.S. launch, the game saw about 21 million daily active users, according to Survey Monkey. That means 21 million consumers wandering around, seemingly aimlessly, in search of Pokémon and Pokéstops. As irritated as some nonconformists might be with the craze, local businesses are very interested in...
July 28, 2016
The coveted purchase path has guided marketers on their quest for consumer attention since advertising began. We’ve all seen the marketing or purchase funnel, and know that our advertising and marketing messages need to reach consumers across the five stages of Awareness, Consideration, Conversion, Loyalty, and Advocacy. However, the modern consumer—overwhelmed by messages...
July 25, 2016
Imagine a sunny summer weekend in a typical American town. A grill with burgers and dogs is sizzling, as cold sodas and beers sit in the family cooler. Kids are playing in the perfectly green lawn as friends and neighbors congregate on the porch or in the shade. This is the dreamy American summer weekend cookout.
Now imagine all the brand names in this dream...
July 21, 2016
With so many healthcare forums and information at our fingertips, many millennials avoid purchasing healthcare until emergencies arise. However, it’s good to have healthcare to lean on, especially as problems arise unexpectedly. Comprising 29% of the U.S. population, with $2.45 trillion purchasing power worldwide, it’s no wonder millennials are a prime target for healthcare marketers...
July 5, 2016
With the Electronic Entertainment Expo, E3, ending recently, millions of eager fans finally got official word about what they could expect in the foreseeable future. Bethesda, Ubisoft, Sony, Nintendo, and Electronic Arts are some of the biggest names in game creation, each enjoying domination of certain genres, each with their own big-title games. What’s more, each of their major titles come with a vehemently loyal fan base...
June 30, 2016
Today, the use of multiple devices daily is becoming the norm—enter the multiscreen explosion. Consumers engaging in frequent device switching is even more common; meaning that we often start a task, such as looking at flights on a mobile device, and then do a quick switch over to a laptop for booking that ideal flight. So it’s no surprise that two-thirds of device owners find it frustrating when content isn’t synchronized across their devices1.
June 28, 2016
Throughout all forms of media, both digital and in print, a wide variety of advertisements and product placements take place, whether the viewer realizes it or not. As marketers we must ask ourselves if product placement is the new commercials, and do consumers welcome this form of targeted marketing?
“Branded products are no longer just 'placed', said Simon and David Hudson,
June 21, 2016
Mary Nevin Gauthier
The Health & Wellness space is poised to be the next trillion dollar industry, with the fitness and mind + body exercise segment accounting for $390 billion of this projection*. While this area has long been associated with cheesy infomercials and frantic summer bikini body promotions...
April 19, 2016
There is a new travel agent in town, and her name is the internet.
She facilitates consumer travel choices: where to stay, what to do, and how to get there at the click of a button. How consumers use the internet as their new travel agency to plan their travel depends heavily on the type of traveler and the type of trip that traveler is looking to take. Savvy travel brands rely on audience segmentation...
April 5, 2016
Virtual Reality (VR) was undoubtedly the belle of the ball at SXSW this year, and for good reason. The VR space is moving at hyper-speed, and marketers need to make sure they’re capitalizing on this exciting new way for consumers to interact with brands. After several decades of hype,
VR technologies have reached the point where advertisers can create completely immersive virtual reality experiences for consumers...
March 15, 2016
Successful B2B marketing plans are like a sophisticated luxury sports car. They’re carefully crafted with precision, take thoughtful planning, and require constant care and attention. When done right, they’re a beautiful thing. And we all want one. B2B marketing–simply put–is the promotion of products or services to businesses, organizations, and governments, as opposed to a consumer (B2C)...
March 10, 2016
Five years ago, I moved out of my parents’ house and into the "real world"—20 minutes away in a slightly more densely populated corner of suburbia. Like most millennials my age, the economy was still recovering when I graduated from college, so moving out required some sacrifices. One thing that was easy to eliminate was cable—I cut the cord.
January 7, 2016
Every year, Mintel, the world’s leading Market Intelligence firm, rounds up a global lead of thought leaders, to predict market-moving trends based on current events, legislation, innovations, and more. Since we’re all about staying ahead of the trends, we sent a team of research experts to Mintel’s most recent summit in New York. See some of our favorite trends below...
December 17, 2015
Just when marketers have the whole Millennial thing figured out—who they are, what they buy, how to reach them—there’s a new generation of consumers to connect with. Born in the early- to mid-90s, they’re called Gen Z, iGen, ReGen, Posts, and more. MTV asked a bunch of these teens what they wanted their generation to be called. The winner: Founders.
November 3, 2015
With another record-breaking attendance of more than 167,000 at the Javits Center, I’m going to say it here: in terms of cultural, advertising, and marketing impact, New York ComicCon will soon be compared to Burning Man. If you aren’t already an entrepreneur, you’d be pretty hard pressed to not become one after attending NYCC. . .
October 7, 2015
We live in a time where home delivery doesn’t just mean greasy pizza or chicken wings. Subscription delivery services like Blue Apron, which delivers meal kits, and Plated, which delivers freshly prepared meals, dominate this industry. They aim to make gourmet cooking fun, interactive, and convenient. . .
August 7, 2015
I remember approaching a long line outside the Student Union in college to see what all the fuss was about. Turned out, everyone was waiting to make personalized Coke cans with their names. Judging from the never-ending line and my Instagram feed blowing up with pictures of my friends’ Cokes, Millennials love individualized packaging. . .
July 29, 2015
February 2, 2015
Marketers always need to keep up with how marketing has changed, and continues to change. Traditional methods—TV, radio, billboards, direct mail—just don’t engage consumers the way they used to, before everything was immediately accessible in real time. . .
January 22, 2015
Years ago, when a friend was working on his master’s degree, he said that virtually any minute of the day there was something he should be reading for school. I feel the same way about marketing and media blogs: there is just not enough time in the day to read everything I want to read! Every day, my inbox is filled with emails beckoning me to the latest words of wisdom from some of the most talented marketers out there. . .
Let’s start planning your next campaign.
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