Consumers use an average of 4.1 digital devices every day, with mobile being the most used device. In fact, time spent with mobile devices now exceeds time devoted to any other medium, including TV. Because of this, consumers expect brands to engage and interact with them as seamlessly as they move across their own devices.Enter cross-device targeting, the practice of reaching people across all their digital screens—desktop, laptop, tablet, and phone / Read More

Joining New Kids on the Block and Doc Martens, Pokémon characters are popping up for a comeback, with everyone from Gen-Z adolescents to Baby Boomer moms obsessed over the new Pokémon Go app.  Nintendo’s stock has gone up 25% in just two weeks. A company previously climbing through the trenches of handheld gaming consoles is now bursting onto the digital marketplace / Read More

New York, NY (March 29, 2016)—Time Inc.’s (NYSE:TIME) MNI Targeted Media Inc., a geo-focused media planning and buying company, announced today the launch of Harpoon, a digital media strategy and services group. Harpoon will deliver cross-platform digital solutions from concept through implementation, including real-time campaign execution and meticulous reporting / Read More

You may have noticed that Facebook recently rolled out a brand new, emoji-filled way for users to interact with content on the platform. Initially launched in Ireland and Spain almost a year ago, they’re called ‘Reactions,’ and they’re extensions of the Like button: Now, six emojis help people share their reactions to posts quickly and easily, without having to type a comment / Read More

On February 7th, 2016, more than 110 million people will bear witness to the 50th NFL Super Bowl. As an avid football fan, food enthusiast, and marketer/creative type, it’s the best day of the year for me. The pinnacle of sports wrapped in dough, stuffed with pepperoni and mozzarella, and topped with the finest displays of video advertising we’ll see all year. I love football. I love Stromboli. And I loved the excitement around super bowl commercials / Read More

Vegetarian burgers in India, tofu McNuggets in Japan and spacious, well-decorated restaurants in France are all ways that McDonald’s has accommodated local preferences into their business strategy.Geo-targeting, or localization—the practice of delivering custom content on local factors like a market, city, household, or even an individual consumer—has companies succeeding at the local level / Read More

NYCC has been breaking records yearly, and it continues to be one of the best and now biggest pop-culture events in the country. Every aspect of what is new and on the horizon in pop-culture can be found on display at NYCC. It has really become a mecca unto itself, yet there are still misconceptions about what exactly the event is / Read More