Janine Pollack
Janine Pollack is a content marketing and brand strategy expert with over a decade of experience. As the Executive Director at MNI Targeted Media, she's committed to creating informative and inspiring content. Janine has led notable achievements, including launching the groundbreaking Nexus: Israel program in collaboration with The Hebrew University, featuring global thought leaders in sustainability and technology. She's also driven Fortune Knowledge Group's thought leadership initiatives, authored ebooks on organizational behavior, and managed talent relations for Fortune's 'The Most Powerful Woman' podcast series. Janine holds a master's degree from Northwestern University's Medill School of Journalism and a bachelor's degree from The American University in Washington D.C. Her expertise and dedication establish her as a trusted authority in content marketing and brand strategy.
Updated: February 7, 2024 Fans Won’t Just Watch the Game. They’ll Get in the Game—Mostly on Mobile. It’s Super Bowl week, which means it’s time for. Read More
The effectiveness of sports marketing (during the Olympics and otherwise) is undeniable, helping brands reach new heights. Brands can influence and. Read More
Social media has become a powerhouse for brands that want to get their names recognized and reach more of their target audience. Professional athlete. Read More
When Google first announced in 2020 that it would be eliminating the use of third-party cookies by 2022, it put the entire ad industry on notice. And. Read More
Win Local Elections with a Comprehensive Campaign Marketing Strategy Solid political campaign marketing strategies can make all the difference in. Read More
Let's Talk About OTT Advertising Chances are, you've already heard whispers about OTT advertising and what it has been doing for brands. Not only. Read More
Recruitment marketing is making a big splash right now as it becomes more essential than ever to advertise your brand and business. Read More
The Holistic Approach to Analyzing OTT Metrics If you’re looking for a way to reach your ideal customers with superior targeting, over-the-top. Read More
As a growing number of businesses look for ways to automate paid ad transactions and management, DSPs are becoming increasingly popular in. Read More
Chances are, you already track certain KPIs but aren't entirely sure about which ones are most significant for your marketing campaigns. The truth. Read More
Believe it or not, eLearning was already on the rise before the pandemic hit and pushed its popularity further ahead. This is because our world is. Read More
How to Get Your Product Seen by Parents and Students Back-to-school shopping is on. Mastercard predicted a 5.5% increase in back-to-school shopping. Read More
If Juneteenth fails to ring a bell, you’re not alone. I was well into adulthood before I realized that even after enslaved people were freed, many. Read More
What is T-Commerce? How to Make the Next Generation of TV Advertising Work for Your Brand We’ve all bought something from an infomercial at one time. Read More
Imagine a sunny summer weekend in a typical American town. A grill with burgers and dogs is sizzling, as cold sodas and beers sit in the family. Read More
