Janine Pollack
Janine Pollack is a content marketing and brand strategy expert with over a decade of experience. As the Executive Director at MNI Targeted Media, she's committed to creating informative and inspiring content. Janine has led notable achievements, including launching the groundbreaking Nexus: Israel program in collaboration with The Hebrew University, featuring global thought leaders in sustainability and technology. She's also driven Fortune Knowledge Group's thought leadership initiatives, authored ebooks on organizational behavior, and managed talent relations for Fortune's 'The Most Powerful Woman' podcast series. Janine holds a master's degree from Northwestern University's Medill School of Journalism and a bachelor's degree from The American University in Washington D.C. Her expertise and dedication establish her as a trusted authority in content marketing and brand strategy.
Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. MNI Targeted. Read More
With key local and national races in the United States having a significant effect on public policy that impacts people's daily lives, advertising. Read More
During the COVID-19 pandemic, consumer behavior changed. Travel rewards didn't drive signups or usage, and customers needed online access to. Read More
It’s more about evolution than revolution. Too often people say, “it’s too late.” They could be talking about business or life, but to all I quote. Read More
LTOs to Increase Back-to-School Sales It's time to pull out the books again, and Deloitte predicts back-to-school (BTS) spending will reach new. Read More
Leveraging AI in the Travel Industry: Enhancing Customer Experiences Travel marketing campaigns evolved from mass marketing content to. Read More
A basic freedom too many don’t exercise is voting. There are any number of reasons why, but we won’t get into that today. Instead, the focus will be. Read More
There are many factors that go into which college a high school graduate will choose. Location, degree programs, parental influence, and cost are. Read More
Sitting somewhere at the intersection of advertising and editorial, content marketing is super versatile. It can take the form of a blog, eBook,. Read More
How Brands Can Facilitate an Open Dialogue About Mental Health It’s a mad, mad, mad, mad world, and I don’t mean the classic 1963 screwball comedy.. Read More
Using Social Media Marketing to Connect with Audiences at Live (Or Virtual) Events The role of media in events should never be underestimated.. Read More
Create Trusted TikTok Advertising Campaigns with Influencers TikTok recently hit 1 billion monthly users. If there was any question of its. Read More
What is marketing myopia? The term "marketing myopia" was coined by Theodore Levitt in 2004 for the Harvard Business Review. Borrowing from the. Read More
OTT vs. CTV: What's the Difference and What You Need to Know Few advertising methods have impacted the industry as much, as quickly, and as. Read More
The Future of Real Estate Marketing In today's competitive market, the importance of advertising for real estate agents should never be. Read More
