Janine Pollack

Read What the Experts Have to Say

    What is marketing myopia? The term "marketing myopia" was coined by Theodore Levitt in 2004 for the Harvard Business Review. Borrowing from the./ Read More
    OTT vs. CTV: What's the Difference and What You Need to Know Few advertising methods have impacted the industry as much, as quickly, and as./ Read More
    The Future of Real Estate Marketing In today's competitive market, the importance of advertising for real estate agents should never be./ Read More
    Fans Won’t Just Watch the Game. They’ll Get in the Game—Mostly on Mobile. It’s Super Bowl week, which means it’s time for wings—and bets. I’ve./ Read More
    The effectiveness of sports marketing (during the Olympics and otherwise) is undeniable, helping brands reach new heights. Brands can influence and./ Read More
    Social media has become a powerhouse for brands that want to get their names recognized and reach more of their target audience. Professional athlete./ Read More
    When Google first announced in 2020 that it would be eliminating the use of third-party cookies by 2022, it put the entire ad industry on notice. And./ Read More
    Win Local Elections with a Comprehensive Campaign Marketing Strategy Solid political campaign marketing strategies can make all the difference in./ Read More
    Let's Talk About OTT Advertising Chances are, you've already heard whispers about OTT advertising and what it has been doing for brands. Not only./ Read More
    Recruitment marketing is making a big splash right now as it becomes more essential than ever to advertise your brand and business./ Read More
    The Holistic Approach to Analyzing OTT Metrics If you’re looking for a way to reach your ideal customers with superior targeting, over-the-top./ Read More
    As a growing number of businesses look for ways to automate paid ad transactions and management, DSPs are becoming increasingly popular in./ Read More
    Chances are, you already track certain KPIs but aren't entirely sure about which ones are most significant for your marketing campaigns. The truth./ Read More
    Believe it or not, eLearning was already on the rise before the pandemic hit and pushed its popularity further ahead. This is because our world is./ Read More
    How to Get Your Product Seen by Parents and Students Back-to-school shopping is on. Mastercard predicted a 5.5% increase in back-to-school shopping./ Read More