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What is marketing myopia? The term "marketing myopia" was coined by Theodore Levitt in 2004 for the Harvard Business Review. Borrowing from the./ Read More
OTT vs. CTV: What's the Difference and What You Need to Know Few advertising methods have impacted the industry as much, as quickly, and as./ Read More
The Future of Real Estate Marketing In today's competitive market, the importance of advertising for real estate agents should never be./ Read More
Fans Won’t Just Watch the Game. They’ll Get in the Game—Mostly on Mobile. It’s Super Bowl week, which means it’s time for wings—and bets. I’ve./ Read More
The effectiveness of sports marketing (during the Olympics and otherwise) is undeniable, helping brands reach new heights. Brands can influence and./ Read More
Social media has become a powerhouse for brands that want to get their names recognized and reach more of their target audience. Professional athlete./ Read More
When Google first announced in 2020 that it would be eliminating the use of third-party cookies by 2022, it put the entire ad industry on notice. And./ Read More
Win Local Elections with a Comprehensive Campaign Marketing Strategy Solid political campaign marketing strategies can make all the difference in./ Read More
Let's Talk About OTT Advertising Chances are, you've already heard whispers about OTT advertising and what it has been doing for brands. Not only./ Read More
Recruitment marketing is making a big splash right now as it becomes more essential than ever to advertise your brand and business./ Read More
The Holistic Approach to Analyzing OTT Metrics If you’re looking for a way to reach your ideal customers with superior targeting, over-the-top./ Read More
As a growing number of businesses look for ways to automate paid ad transactions and management, DSPs are becoming increasingly popular in./ Read More
Chances are, you already track certain KPIs but aren't entirely sure about which ones are most significant for your marketing campaigns. The truth./ Read More
Believe it or not, eLearning was already on the rise before the pandemic hit and pushed its popularity further ahead. This is because our world is./ Read More
How to Get Your Product Seen by Parents and Students Back-to-school shopping is on. Mastercard predicted a 5.5% increase in back-to-school shopping./ Read More
