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To keep up with the changing landscape, consumer packaged goods (CPG) companies are adding direct-to-customer (DTC) strategies to their./ Read More
Sportsbook Marketing Strategies to Increase Engagement and Drive ROI The World Cup is decided, and saw impressive betting on the outcome of./ Read More
As 2022 comes to a close, there’s a lot happening. The Metaverse is having a course correct, Amazon is laying people off, and let’s just say./ Read More
Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. MNI Targeted./ Read More
With key local and national races in the United States having a significant effect on public policy that impacts people's daily lives, advertising./ Read More
During the COVID-19 pandemic, consumer behavior changed. Travel rewards didn't drive signups or usage, and customers needed online access to./ Read More
It’s more about evolution than revolution. Too often people say, “it’s too late.” They could be talking about business or life, but to all I quote./ Read More
LTOs to Increase Back-to-School Sales It's time to pull out the books again, and Deloitte predicts back-to-school (BTS) spending will reach new./ Read More
Leveraging AI in the Travel Industry: Enhancing Customer Experiences Travel marketing campaigns evolved from mass marketing content to./ Read More
A basic freedom too many don’t exercise is voting. There are any number of reasons why, but we won’t get into that today. Instead, the focus will be./ Read More
There are many factors that go into which college a high school graduate will choose. Location, degree programs, parental influence, and cost are./ Read More
Sitting somewhere at the intersection of advertising and editorial, content marketing is super versatile. It can take the form of a blog, eBook,./ Read More
How Brands Can Facilitate an Open Dialogue About Mental Health It’s a mad, mad, mad, mad world, and I don’t mean the classic 1963 screwball comedy../ Read More
Using Social Media Marketing to Connect with Audiences at Live (Or Virtual) Events The role of media in events should never be underestimated../ Read More
Create Trusted TikTok Advertising Campaigns with Influencers TikTok recently hit 1 billion monthly users. If there was any question of its./ Read More
