Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge. Read More

Influencer marketing is the practice of promoting and selling products or services through people, often celebrities, who have the ability to affect the character of a brand. As I scroll through my Instagram feed, it seems like more and more I’m seeing not only celebrities but other bloggers and influencers posting sponsored advertisements promoting a certain product or brand. This can be attributed to the growing influencer marketing trend. Read More

For quite some time, Instagram has been cloning features that Snapchat, its rival social media platform, created first. This has led to many similarities between the highly popular channels. Continued growth is crucial for social media platforms, and competition between the two has stiffened, with Instagram in the lead, painting an unclear future for Snapchat. Read More

Digital pharmaceutical advertising presents a different set of challenges for pharma marketers than digital marketers in other industries, including ensuring consumer privacy and adhering to government regulations. It’s why the industry has been slow to embrace digital marketing’s potential. But the opportunity that’s available—for increasing awareness, affinity, and conversion—can’t be ignored. Read More

A few months ago, my husband convinced me to book a trip to Disney World with our 16 month old daughter, so that he could run the Star Wars Half Marathon. It didn’t take that much convincing on his part, but it wasn’t the family trip to Disney that he was focused on. It was the promise of a race filled with storm troopers and photo ops with Chewbacca, BB-8 and Darth Vader. Read More

As the Millennial generation marches onward into adulthood, we find ourselves constantly torn between performing the necessary daily tasks required to keep our lives in order, and reminiscing of younger days and simpler times. We’ve reached an age where adolescence is far enough behind us that it now feels nostalgic. This feeling of being forced to adjust to the pressures. Read More

While national brands see the importance of having local market campaign strategies, many are still resistant to include them as part of their overall marketing plan, even though 50% of marketers believe local marketing ROI would be higher than that of a national campaign. The main reason cited for not incorporating a localized marketing strategy is measurable ROI... Read More

Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge... Read More

Micro-Targeting is a marketing strategy that uses consumer data and demographics to create audience subsets/segments. It’s possible to predict the buying behavior of these like-minded individuals, and to influence that behavior through hyper-targeted advertising. Micro-Targeting is a highly-effective political campaign tactic. Micro-Targeting is the love child of predictive analytics and data insights. It’s what you do with all that precious data you’ve collected. Read More

MNI’s ad network reaches 93% of the total U.S. digital population, equating to 237,877,000 unique visitors in October 2016. • An estimated 71.6 million people tuned in to watch the final debate of the 2016 presidential election on October 19th. In terms of social interactions related to the presidential debate, there were 53.2 million social media interactions across Facebook and Twitter, from 16.9 million people in the U.S... Read More

In 2014, Facebook acquired Oculus—an 18-month-old startup launched with the help of KickStarter pledges—for $2 Billion. This leap of faith sent a clear, strong signal that VR is valid and would soon become the next big thing. Since the deal, investments in Virtual Reality and Augmented Reality have both tripled1 and the global search interest for Virtual Reality on Google has grown by nearly 4X in the last year. Read More

The MNI Ad Network is the #1 Local Ad Focus Network and #2 Ad Focus Network, reaching 92.4% of the total digital population, equating to 237,317,000 unique visitors last month. • Households with income above $100,000 and whose heads-of-household are over 55 receive the most periodicals, with 1.7 pieces per week. Affluent young adults—ages 34 and younger, with household incomes over $100,000—receive 0.8 magazine periodicals per week, more than the average household and several times than … Read More

The U.S. CPG industry is rife with opportunity–offline and online sales are expected to cross $407 billion this year–as consumers are starting to feel optimistic about the economy. With sales dollars pouring in, CPG advertisers will battle it out to ensure that they command a significant share of the mind and the market. Here are some market and media trends to watch out for as CPG brands work towards cutting through the clutter, by diverting ad dollars into digital advertising and lever… Read More

Taking a generational focus into American consumption of media, one sees the millennial as consumers, quickly becoming a polarizing generation. Addicted to smartphones and social media, millennials have become a buzzword and a stereotype for a Starbucks drinking, selfie taking, and uninformed zombie glued to their phone.  Millennials have never seen, smelled, or touched a newspaper, nor do they like the concept... Read More

The original path-to-purchase model shows a consumer’s linear journey. The process entails that a consumer must first become aware of a particular product or service, at which point they’ll develop interest and consideration. Once attracted, they’ll begin narrowing their options, ultimately making a selection for purchase. Today’s shoppers take a multi-faceted approach to their shopping process... Read More

In just a few short weeks, Pokémon Go has become a mobile gaming sensation. Less than a week after the U.S. launch, the game saw about 21 million daily active users, according to Survey Monkey. That means 21 million consumers wandering around, seemingly aimlessly, in search of Pokémon and Pokéstops. As irritated as some nonconformists might be with the craze, local businesses are very interested in... Read More

The coveted purchase path has guided marketers on their quest for consumer attention since advertising began. We’ve all seen the marketing or purchase funnel, and know that our advertising and marketing messages need to reach consumers across the five stages of Awareness, Consideration, Conversion, Loyalty, and Advocacy. However, the modern consumer—overwhelmed by messages... Read More

With so many healthcare forums and information at our fingertips, many millennials avoid purchasing healthcare until emergencies arise. However, it’s good to have healthcare to lean on, especially as problems arise unexpectedly. Comprising 29% of the U.S. population, with $2.45 trillion purchasing power worldwide, it’s no wonder millennials are a prime target for healthcare marketers... Read More

With the Electronic Entertainment Expo, E3, ending recently, millions of eager fans finally got official word about what they could expect in the foreseeable future. Bethesda, Ubisoft, Sony, Nintendo, and Electronic Arts are some of the biggest names in game creation, each enjoying domination of certain genres, each with their own big-title games. What’s more, each of their major titles come with a vehemently loyal fan base... Read More

Today, the use of multiple devices daily is becoming the norm—enter the multiscreen explosion. Consumers engaging in frequent device switching is even more common; meaning that we often start a task, such as looking at flights on a mobile device, and then do a quick switch over to a laptop for booking that ideal flight. So it’s no surprise that two-thirds of device owners find it frustrating when content isn’t synchronized across their devices. Read More

Throughout all forms of media, both digital and in print, a wide variety of advertisements and product placements take place, whether the viewer realizes it or not. As marketers we must ask ourselves if product placement is the new commercials, and do consumers welcome this form of targeted marketing? “Branded products are no longer just 'placed', said Simon and David Hudson,co-authors of... Read More

There is a new travel agent in town, and her name is the internet.She facilitates consumer travel choices: where to stay, what to do, and how to get there at the click of a button. How consumers use the internet as their new travel agency to plan their travel depends heavily on the type of traveler and the type of trip that traveler is looking to take. Savvy travel brands rely on audience segmentation... Read More

Virtual Reality (VR) was undoubtedly the belle of the ball at SXSW this year, and for good reason. The VR space is moving at hyper-speed, and marketers need to make sure they’re capitalizing on this exciting new way for consumers to interact with brands. After several decades of hype, VR technologies have reached the point where advertisers can create completely immersive virtual reality experiences for consumers. Read More

Successful B2B marketing plans are like a sophisticated luxury sports car. They’re carefully crafted with precision, take thoughtful planning, and require constant care and attention. When done right, they’re a beautiful thing. And we all want one. B2B marketing–simply put–is the promotion of products or services to businesses, organizations, and governments, as opposed to a consumer (B2C)... Read More

Every year, Mintel, the world’s leading Market Intelligence firm, rounds up a global lead of thought leaders, to predict market-moving trends based on current events, legislation, innovations, and more. Since we’re all about staying ahead of the trends, we sent a team of research experts to Mintel’s most recent summit in New York. See some of our favorite trends below... Read More

Just when marketers have the whole Millennial thing figured out—who they are, what they buy, how to reach them—there’s a new generation of consumers to connect with. Born in the early- to mid-90s, they’re called Gen Z, iGen, ReGen, Posts, and more. MTV asked a bunch of these teens what they wanted their generation to be called. The winner: Founders. Read More