DATA-DRIVEN MARKETING

Our digital intelligence delivers actionable insights.

Consumers demand personalized content. You can guarantee a dynamic user
experience with comprehensive data that helps you pinpoint your precise audience.

DataMatchTM

We know big data is important. Our big data solution, DataMatch, helps you understand your audience by leveraging research and proprietary performance data from our in-house developed technology stack, The Omnipoint System, plus online and offline data.

 

DataMatch merges these insights with data from over 7,000 mobile apps and extensive offline data, to analyze and give insights into a target audience built from individuals, on channels where they are most likely to engage.

 

We give you an end-to-end profile of the individual users who make up your best audience, and then we target them on a deterministic, one-to-one level across the platform where they are most likely to engage.

Because we know exactly who we served your ad to, our Attribution Insights process will match your point-of-sale data to actual individuals you reached in your campaign, providing us with a tangible and transparent way to measure ROI and attribution.

Data Management Solutions

Businesses run on data. Our Data Management Solutions analyze and deliver faster, smarter insights using a Data Management Platform (DMP). These reliable, actionable insights connect brands with the audiences they seek.

THIRD-PARTY DATA PARTNERS

Not all third-party data providers are created equal. Our partners are proven industry leaders, who deliver the insights and technology
that are the foundation of successful campaign strategy.

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