• We understand the user by building a solid audience profile
from a combination of online and offline data.
• Once solid audience profiles are constructed, they are entered
into a niche audience pool. Each profile within the pool includes
email addresses, so as we serve ads we know exactly who we are
reaching, while being PII-compliant.
• Each campaign receives extensive optimizations and
reporting, including the ability to match ads to conversions,
if POS data is provided.
Not all third-party data providers are created equal. Our partners are proven industry leaders, who deliver the insights and technology
that are the foundation of successful campaign strategy.
LATEST TRENDS AND INSIGHTS
WHITE PAPER: Holiday Trends
Brands that start planning holiday campaigns early increase their chances of getting their piece of the holiday pie.