LATEST TRENDS AND INSIGHTS
WHITE PAPER: Holiday Trends
Brands that start planning holiday campaigns early increase their chances of getting their piece of the holiday pie.
We know big data is important. Our big data solution, DataMatch, helps you understand your audience by leveraging research and proprietary performance data from our in-house developed technology stack, The Omnipoint System, plus online and offline data.
DataMatch merges these insights with data from over 7,000 mobile apps and extensive offline data, to analyze and give insights into a target audience built from individuals, on channels where they are most likely to engage.
We give you an end-to-end profile of the individual users who make up your best audience, and then we target them on a deterministic, one-to-one level across the platform where they are most likely to engage.
Because we know exactly who we served your ad to, our Attribution Insights process will match your point-of-sale data to actual individuals you reached in your campaign, providing us with a tangible and transparent way to measure ROI and attribution.
Not all third-party data providers are created equal. Our partners are proven industry leaders, who deliver the insights and technology
that are the foundation of successful campaign strategy.