LATEST TRENDS AND INSIGHTS
WHITE PAPER: Holiday Trends
Brands that start planning holiday campaigns early increase their chances of getting their piece of the holiday pie.
• We understand the user by building a solid audience profile
from a combination of online and offline data.
• Once solid audience profiles are constructed, they are entered
into a niche audience pool. Each profile within the pool includes
email addresses, so as we serve ads we know exactly who we are
reaching, while being PII-compliant.
• Each campaign receives extensive optimizations and
reporting, including the ability to match ads to conversions,
if POS data is provided.
Not all third-party data providers are created equal. Our partners are proven industry leaders, who deliver the insights and technology
that are the foundation of successful campaign strategy.