The Print Effect: How Consumer Behavior & Neuro Marketing
Principles Prove Magazines Deliver

Marisa Davis, Associate Director, Product Marketing

Advertising in magazines effects consumer behavior

For a long time, magazine brands and publishers have touted (rightfully so) the impressive, unique qualities of advertising in magazines. The magazine media ecosystem provides advertisers with a trusted, quality, curated editorial environment that consumers want to engage with.

Magazine Readership Statistics

Consumers vote with their wallets for magazine subscriptions each month, soaking in both the editorial and advertisements in a frame of mind where they truly are receptive. Advertisements in magazines are any marketers dream—print garners 75% recall because consumers are at the center of the magazine brand.
(Source: Canada Post and True Impact)

Print Ads in Magazines are Effective

New, unbiased research from leading universities, academicians, brain psychologists, cognitive psychologists, neuroscientists, and marketing mixed modelers support what we already knew—magazines ads are a valuable component in omnichannel media campaigns.

Read our white paper on the ‘Print Effect’ to learn:

•  How magazines work, according to consumer behavior and neuro marketing principals

•  How magazines deliver on both upper and lower funnel metrics according to marketing mix modelers

•  How a healthy, balanced media approach drives your most effective ad campaign

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