MNI Magazines
MNI groups magazines into eleven lifestyle-defined advertising packages available in more than 180+ target markets. With precise demographic and geographic targeting, MNI maximizes media dollars and gets results.
MNI Beauty
Cosmopolitan, Elle, Harper's Bazaar, InStyle, Marie Claire
feeling their best.
- These readers are influentials others turn to for fashion and beauty advice.
- They're currently attending college or working toward a post-graduate degree.
- Frequently visit health spas while on vacation.
Reader Profile
- Male/Female: 10%/90%
- Median Age: 35
- Median HHI: $74,181
Click here to view MNI Beauty channel information
(Package description, rate, and editorial calendar).
MNI Business
Bloomberg BusinessWeek, Entrepreneur, Fast Company, Forbes, Fortune, Money
- They hold top management/executives positions at businesses of all sizes.
- Are the decision makers for business purchases $1 million+.
- These readers access the internet through their mobile devices.
Reader Profile
- Male/Female: 63%/37%
- Median Age: 46
- Median HHI: $89,478
Click here to view MNI Business channel information
(Package description, rate, and editorial calendar).
MNI Entertainment
Entertainment Weekly, People
- Are influentials others turn to for shopping, beauty and fashion advice.
- These readers are frequent visitors to social networking sites.
- They're culture mavens, frequently attending local events - theater, nightclubs, cinema, concerts.
Reader Profile
- Male/Female: 34%/66%
- Median Age: 40
- Median HHI: $67,434
Click here to view MNI Entertainment channel information
(Package description, rate, and editorial calendar).
MNI Family
American Baby, FamilyFun, Parenting Early Years, Parents
- Readers are moms with 2+ children at home.
- They're the primary grocery shoppers for the household.
- Are health care influentials seeking the latest medical information online.
Reader Profile
- Male/Female: 18%/82%
- Median Age: 35
- Median HHI: $59,281
Click here to view MNI Family channel information
(Package description, rate, and editorial calendar).
MNI Healthy Living
Cooking Light, Every Day with Rachael Ray, Fitness, Food Network Magazine, Health
- Foodies, trying new ingredients and gourmet gadgets.
- Green advocates, buying environmentally friendly products.
- Dieting influentials who experiment with various cookbooks and methods.
Reader Profile
- Male/Female: 19%/81%
- Median Age: 45
- Median HHI: $71,228
Click here to view MNI Healthy Living channel information
(Package description, rate, and editorial calendar).
MNI Hispanic
People en Español, Vanidades
- Have children living in the home.
- Are mobile internet users who access the web for entertainment on-the-go.
- Are influentials who others trust for personal care and health information.
Reader Profile
- Male/Female: 35%/65%
- Median Age: 36
- Median HHI: $40,500
Click here to view MNI Hispanic channel information
(Package description, rate, and editorial calendar).
MNI Luxury
Elle Décor, Food & Wine, O, The Oprah Magazine, Real Simple, Town & Country, Travel + Leisure
- Discerning consumers, spending more for higher quality.
- Frequent entertainers, hosting both family and friends for extravagant soirees and casual get-togethers.
- Cultural enthusiasts, attending theater, music, and dance performances and visiting museums.
Reader Profile
- Male/Female: 24%/76%
- Median Age: 46
- Median HHI: $78,692
Click here to view MNI Luxury channel information
(Package description, rate, and editorial calendar).
MNI Men
Esquire, Men's Journal, Sports Illustrated
- Readers are sports enthusiasts.
- They're influentials others rely on for home electronics and new technology advice.
- Are investors who track and trade stocks online.
Reader Profile
- Male/Female: 77%/23%
- Median Age: 40
- Median HHI: $72,692
Click here to view MNI Men channel information
(Package description, rate, and editorial calendar).
MNI News
Newsweek, Sports Illustrated, The Week, Time
- Educated readers who are employed as professionals/managers.
- Others frequently turn to these influentials for information and advice.
- They're actively involved in their communities, both politically and civically.
Reader Profile
- Male/Female: 61%/39%
- Median Age: 44
- Median HHI: $74,260
Click here to view MNI News channel information
(Package description, rate, and editorial calendar).
MNI Style & Design
Cooking Light, Country Living, Elle Décor, House Beautiful, Real Simple, This Old House, Traditional Home
- Influentials others rely on for decorating and furniture and appliance-purchasing advice.
- These readers are the principal grocery shoppers for the household.
- Are health care influentials who seek medical information online.
Reader Profile
- Male/Female: 24%/76%
- Median Age: 49
- Median HHI: $73,438
Click here to view MNI Style & Design channel information
(Package description, rate, and editorial calendar).
MNI Thought Leader
Bloomberg BusinessWeek, Forbes, Fortune, Newsweek, Smithsonian, The Week, Time
- Tech-savvy early adopters.
- Decision-makers for business and home purchases.
- Frequent travelers, both for business and pleasure.
Reader Profile
- Male/Female: 54%/46%
- Median Age: 47
- Median HHI: $77,409
Click here to view MNI Thought Leader channel information
(Package description, rate, and editorial calendar).
Source: GfK MRI, Doublebase 2010.