Locate Your Market

MNI Magazines

MNI groups magazines into eleven lifestyle-defined advertising packages available in more than 180+ target markets. With precise demographic and geographic targeting, MNI maximizes media dollars and gets results.

MNI Beauty

Cosmopolitan, Elle, Harper's Bazaar, InStyle, Marie Claire

Fashionable women focused on looking and
feeling their best.

  • These readers are influentials others turn to for fashion and beauty advice.
  • They're currently attending college or working toward a post-graduate degree.
  • Frequently visit health spas while on vacation.

Reader Profile

  • Male/Female: 10%/90%
  • Median Age: 35
  • Median HHI: $74,181

Click here to view MNI Beauty channel information
(Package description, rate, and editorial calendar).

MNI Business

Bloomberg BusinessWeek, Entrepreneur, Fast Company, Forbes, Fortune, Money

Influential decision makers who invest for success.

  • They hold top management/executives positions at businesses of all sizes.
  • Are the decision makers for business purchases $1 million+.
  • These readers access the internet through their mobile devices.

Reader Profile

  • Male/Female: 63%/37%
  • Median Age: 46
  • Median HHI: $89,478

Click here to view MNI Business channel information
(Package description, rate, and editorial calendar).

MNI Entertainment

Entertainment Weekly, People

Red carpet consumers with spending power.

  • Are influentials others turn to for shopping, beauty and fashion advice.
  • These readers are frequent visitors to social networking sites.
  • They're culture mavens, frequently attending local events - theater, nightclubs, cinema, concerts.

Reader Profile

  • Male/Female: 34%/66%
  • Median Age: 40
  • Median HHI: $67,434

Click here to view MNI Entertainment channel information
(Package description, rate, and editorial calendar).

MNI Family

American Baby, FamilyFun, Parenting Early Years, Parents

Household decision makers with purchasing power.

  • Readers are moms with 2+ children at home.
  • They're the primary grocery shoppers for the household.
  • Are health care influentials seeking the latest medical information online.

Reader Profile

  • Male/Female: 18%/82%
  • Median Age: 35
  • Median HHI: $59,281

Click here to view MNI Family channel information
(Package description, rate, and editorial calendar).

MNI Healthy Living

Cooking Light, Every Day with Rachael Ray, Fitness, Food Network Magazine, Health

Health-conscious women who are passionate about food and wellness.

  • Foodies, trying new ingredients and gourmet gadgets.
  • Green advocates, buying environmentally friendly products.
  • Dieting influentials who experiment with various cookbooks and methods.

Reader Profile

  • Male/Female: 19%/81%
  • Median Age: 45
  • Median HHI: $71,228

Click here to view MNI Healthy Living channel information
(Package description, rate, and editorial calendar).

MNI Hispanic

People en Español, Vanidades

Dynamic, vibrant, style-conscious spenders.

  • Have children living in the home.
  • Are mobile internet users who access the web for entertainment on-the-go.
  • Are influentials who others trust for personal care and health information.

Reader Profile

  • Male/Female: 35%/65%
  • Median Age: 36
  • Median HHI: $40,500

Click here to view MNI Hispanic channel information
(Package description, rate, and editorial calendar).

MNI Luxury

Elle Décor, Food & Wine, O, The Oprah Magazine, Real Simple, Town & Country, Travel + Leisure

Affluent consumers who live the good life.

  • Discerning consumers, spending more for higher quality.
  • Frequent entertainers, hosting both family and friends for extravagant soirees and casual get-togethers.
  • Cultural enthusiasts, attending theater, music, and dance performances and visiting museums.

Reader Profile

  • Male/Female: 24%/76%
  • Median Age: 46
  • Median HHI: $78,692

Click here to view MNI Luxury channel information
(Package description, rate, and editorial calendar).

MNI Men

Esquire, Men's Journal, Sports Illustrated

Affluent men who work hard, but play harder.

  • Readers are sports enthusiasts.
  • They're influentials others rely on for home electronics and new technology advice.
  • Are investors who track and trade stocks online.

Reader Profile

  • Male/Female: 77%/23%
  • Median Age: 40
  • Median HHI: $72,692

Click here to view MNI Men channel information
(Package description, rate, and editorial calendar).

MNI News

Newsweek, Sports Illustrated, The Week, Time

Influential consumers who stay informed.

  • Educated readers who are employed as professionals/managers.
  • Others frequently turn to these influentials for information and advice.
  • They're actively involved in their communities, both politically and civically.

Reader Profile

  • Male/Female: 61%/39%
  • Median Age: 44
  • Median HHI: $74,260

Click here to view MNI News channel information
(Package description, rate, and editorial calendar).

MNI Style & Design

Cooking Light, Country Living, Elle Décor, House Beautiful, Real Simple, This Old House, Traditional Home

Sophisticated women with a flair for style.

  • Influentials others rely on for decorating and furniture and appliance-purchasing advice.
  • These readers are the principal grocery shoppers for the household.
  • Are health care influentials who seek medical information online.

Reader Profile

  • Male/Female: 24%/76%
  • Median Age: 49
  • Median HHI: $73,438

Click here to view MNI Style & Design channel information
(Package description, rate, and editorial calendar).

MNI Thought Leader

Bloomberg BusinessWeek, Forbes, Fortune, Newsweek, Smithsonian, The Week, Time

An authoritative and influential audience.

  • Tech-savvy early adopters.
  • Decision-makers for business and home purchases.
  • Frequent travelers, both for business and pleasure.

Reader Profile

  • Male/Female: 54%/46%
  • Median Age: 47
  • Median HHI: $77,409

Click here to view MNI Thought Leader channel information
(Package description, rate, and editorial calendar).

Source: GfK MRI, Doublebase 2010.

Calendar

February closing dates

Issue MNI Product Closing
MarNewsFeb 6
AprBusinessFeb 6
AprThought LeaderFeb 6
MayHealthy LivingFeb 6
AprEntertainmentFeb 13
MayHispanicFeb 13
MayFamilyFeb 13
MayMenFeb 13
MayStyle & DesignFeb 21
MayLuxuryFeb 21
MayBeautyFeb 21