MNI Digital
Proven Results
With more than 40 years of local market advertising expertise, Media Networks, Inc. (MNI) is the solution for marketers looking for a smart way to reach their target audience without waste. As a Time Inc. company and the multimedia targeted advertising industry leader, MNI works with the most widely recognized media brands to offer advertisers an easy way to execute and manage digital campaigns. From multi-market regional campaigns on geo-targeted national sites, to national programs on local media sites, MNI is a leading provider of targeted ads for thousands of sites throughout the country. For more information, contact your MNI Account Executive, click here for local sales offices, or call 800-225-3457.
MNI Digital is your single point of contact for:
- Market research and advertising strategy
- Full-service media planning and buying
- Ad trafficking and serving
- Reporting and optimization
- Billing and reconciliation
Expert Market Research and Strategy
MNI Digital employs state-of-the-art technology in every aspect of the business to provide clients with local market intelligence and campaign strategy. From AtPlan and comScore to Nielsen//NetRatings and access to a proprietary system for evaluating unmeasured local media sites, the MNI Digital team can quickly provide clients with the optimal media plan in select markets throughout the country.
Full-Service Media Planning and Buying
MNI Digital offers the timesaving convenience of a single contact, and the world-class services that clients rely on. By leveraging the resources of Time Inc., MNI Digital brings clients even more value to every media buy.
- MNI Digital provides streamlined access to more than 8,000 local and national sites, ad networks, and major portals.
- Based on the negotiating leverage of Time Inc., MNI Digital offers extremely competitive rates.
- An expert planning and buying staff helps navigate a complex media landscape.
- Customized site aggregation meets client-specific campaign objectives.
Ad Trafficking and Serving
By working with DoubleClick DART (sm) and Pointroll, clients are assured accurate, reliable, and efficient campaign serving and tracking with the ability to quickly rotate in new creative to meet the needs of a dynamic campaign.
MNI supports the Interactive Advertising Bureau (IAB) guidelines for Interactive Marketing Units. For examples of rich media and video click here.
Reporting and Optimization
With a dedicated analytics team, MNI Digital is committed to monitoring and optimizing campaign performance. Reports and recommendations are generated frequently to ensure all campaigns are maximizing ROI. MNI Digital also provides clients with post-campaign analysis, including specific recommendations and insights for future schedules.
Billing and Reconciliation
Consolidate your entire digital buy into one convenient invoice with MNI Digital and streamline the reconciliation process. All programs are IAB compliant and require only a single contract and credit authorization. For more information on targeted online advertising, check out the links below.