Sports Illustrated
Sports Illustrated reports on the world of sports through incredible, in-depth articles, award-winning photography, and personal stories. The magazine's photography and journalism covers what happened, why it happened, and what will happen next. Sports Illustrated loyalty is not to any athlete, team, or league, but rather to the fans and the sports themselves.
Readers of Sports Illustrated are more likely than the average adult to be a(n):
- Attendant at college sporting events
- Purchaser of men's designer jeans
- Frequent car renter for business purposes
Male/Female: 80%/20%
Median Age: 39
Median HHI: $72,726
Source: MRI Spring, 2009