Tennessee Tourism

The Product
MNI Digital

The Challenge
To position Tennessee as the ideal vacation spot in the southeast. Reach key target audiences including women, ages 25-54, and niche markets such as outdoor enthusiasts, music fans, and history buffs. Create a turnkey co-op program in which members can easily participate to drive business to their state.

The MNI Solution
MNI Digital is executing a ten-month program based on a plan of numerous geo-targeted national and local sites. The program is estimated to deliver more than 76 million impressions in key geographies, to primary demographics. Site selection included: Orbitz.com, RVTravel.com, Travelocity.com, AOLMusic.com, Travel.com, STLtoday.com, Weather.com, and Wildernet.com.

The Results
The client is very happy with the recommended plan, the response, and the extensive reporting provided by MNI Digital. A number of members of the Tennessee Tourism group are participating in the co-op program.