Nemacolin

The Products
MNI Home and MNI Executive.

The Challenge
Increase leisure and corporate guest volume during spring and fall; focus in on prospects within a three-hour drive radius of the resort.

The MNI Solution
Use MNI Home and MNI Executive to hit dual targets in Pittsburgh, Cleveland, and Washington, D.C. Utilize the MNI Business Reply Card in MNI Home to generate additional response from leisure prospects.

The Results
MNI's Business Reply Card generated more response than other magazines used in the campaign. Nemacolin renewed their MNI contract, expanding the radius to include additional markets. They also continued to use MNI's Business Reply Card.