Nemacolin
The Products
MNI Home and MNI Executive.
The Challenge
Increase leisure and corporate guest volume during spring and
fall; focus in on prospects within a three-hour drive radius
of the resort.
The MNI Solution
Use MNI Home and MNI Executive to hit dual targets in Pittsburgh,
Cleveland, and Washington, D.C. Utilize the MNI Business
Reply Card in MNI Home to generate additional response from
leisure prospects.
The Results
MNI's Business Reply Card generated more response than
other magazines used in the campaign. Nemacolin renewed their
MNI contract, expanding the radius to include additional markets.
They also continued to use MNI's Business Reply Card.




