Cox Communications
The Products
MNI News and MNI Home.
The Challenge
Generate interest in and drive phone calls to sell high speed
Internet service.
The MNI Solution
Twelve insertions in MNI News and multiple insertions in MNI
Home.
The Results
"We receive increased phone traffic when the ads appear
in the magazines, and the quality of the leads are superior
to other forms of advertising we use," says Lyndie O'Toole
of Cox. "This type of advertising performance is consistent
with the success that other Cox Communications offices have
seen in other markets, Dallas in particular." The combination
of MNI packages helped Cox gain greater coverage in the targeted
geographic market. This extended coverage will lead to increased
marketshare.