Westfarms Mall

The Products
MNI Style & Design.

The Challenge
To promote and build awareness of Westfarms Web site, while also enticing customers to shop at the mall.

The MNI Solution
An ad in MNI Style & Design encouraged readers to register for Westfarms' weekly e-bulletin. As an incentive, Westfarms gave the subscriber a five dollar gift certificate to the mall.

The Results
MNI played a key role in achieving the goals of Westfarms Mall. The ad generated nearly 500 responses to their offer - an outstanding success! "The response I got back from the magazine bounce-back assured me that my advertising is having a positive effect on both Westfarms' image and sales," stated D. Goodrich, Marketing Director, Westfarms.