Wegmans Retail Stores
The Products
MNI News and MNI Home.
The Challenge
Wegmans was unfamiliar with magazine advertising, as they had
previously run predominately in newspapers.
The MNI Solution
MNI News was used to build brand awareness among corporate
caterers and gift basket producers during the holiday season.
In addition, Wegman's was able to grow their image
internally and within their communities through MNI's extended
value programs.
The Results
MNI played a key role in building and sustaining the excitement
of Wegmans' grand openings. MNI News was also successful
in promoting catalog sales, new product launches, and recruiting,
as well as increasing Web site traffic.