Wegmans Retail Stores

The Products
MNI News and MNI Style & Design.

The Challenge
Wegmans was unfamiliar with magazine advertising, as they had previously run predominately in newspapers.

The MNI Solution
MNI News and MNI Style & Design was used to build brand awareness among corporate caterers and gift basket producers during the holiday season. In addition, Wegman's was able to grow their image internally and within their communities through MNI's extended value programs.

The Results
MNI played a key role in building and sustaining the excitement of Wegmans' grand openings. MNI News and MNI Style & Design was also successful in promoting catalog sales, new product launches, and recruiting, as well as increasing Web site traffic.