RE/MAX
The Products
MNI News and MNI Executive.
The Challenge
Build and differentiate the RE/MAX brand, as well as recruit new sales associates
to RE/MAX.
The MNI Solution
Use MNI News and MNI Executive in selected markets to build
a higher profile in the Central Atlantic Region.
The Results
Feedback from brokers/owners confirmed the campaigns success
in their recruitment efforts. "While we used radio and
television, our MNI print campaign was particularly valuable
as it allowed our agents to use the ads successfully with
RE/MAX buyers and sellers time and time again," said
Rick DiRubbo, Advertising and Media, RE/MAX, Central Atlantic
Region.