California Speedway

The Products
MNI MenStyle.

The Challenge
Build the brand and enhance the image of California Speedway to sell more tickets.

The MNI Solution
Two insertions prior to each race.

The Results
"MNI provided California Speedway an effective media by which to establish a brand image that gave the impression of a national advertising campaign, says Kelly Clancy, Director of Promotions. "The magazines of MNI MenStyle were a perfect venue for California Speedway to enhance our image and attract the audience that attends our events." California Speedways success demonstrates that advertising in nationally recognized magazines that are read by your target audience is an effective way to establish positive credibility.