Becker & Poliakoff
The Products
MNI News and MNI Business.
The Challenge
"As a statewide and international firm, Becker & Poliakoff
has been on the cutting edge of law firm advertising for many
years, using several publications with varying success. Our
goal was to present our law firm to business decision makers
in localized areas in a sophisticated manner.
The MNI Solution
MNI News and MNI Business offered targeted coverage in Becker & Poliakoffs
key markets, making key attorneys and clients in the area aware
of their practice, beliefs, and philosophies.
The Results
MNI provided Becker & Poliakoff with the branding power
of national magazines. They received more positive feedback
from key clients, and more visibility with targeted clients
than ever before. The advertiser says of MNI, "I can unequivocally
describe it as a huge success. I know our goal has been met
when our normally skeptical attorneys want to do even more
advertising."