Swarovski
The Products
MNI Home.
The Challenge
Promoting store openings, as well as reviving awareness of
existing stores.
The MNI Solution
Swarovski was able to fill media voids by running in MNI Home
on a target-market basis. MNI provided targeted advertising
in the exact geographic areas the client needed to build
brand awareness.
The Results
The Post-It® Note generated response to the Swarovski 800
number, while increasing brand awareness among new and existing
stores.