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suntrust bank The Products
MNI MenStyle, MNI Home, and MNI News.

The Challenge
Launch "Maximum, a new deck-care product, in key retail markets.

The MNI Solution
While television ads had been considered, MNI presented the perfect solution for PPG to focus dollars directly to potential clients in specific markets.

The Results
"The MNI campaign was instrumental to the launch...we have made a brand decision to increase our advertising expenditures with MNI," said Michael Provenzano, PPG. Due in large part to their MNI campaign, PPG was able to exceed their projected sales for the year in the first six months of the launch.

Calendar

January closing dates

Issue MNI Product Closing
FebNewsJan 5
MarExecJan 8
AprFamilyJan 8
AprH&BJan 8
AprLuxuryJan 8
AprMenstyleJan 8
FebNews2Jan 15
MarEntertainmentJan 15
AprHispanicJan 15
AprHomeJan 15
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