University of Utah Hospital and Clinics
The Products
MNI News.
The Challenge
To differentiate the hospital from other health care institutions in the
Salt Lake City areas highly competitive marketplace.
The MNI Solution
Six insertions per year to focus on branding the University
of Utah Hospital and Clinics. Take advantage of the prestige
of the magazines in MNI News to set University of Utah Hospital
and Clinics apart from the competition.
The Results
"Measurable results from a branding campaign! We receive comments from
patients and from our doctors, says Steven Bonney, Director of Planning
and Marketing. "MNI has proven to be a valuable asset to the University
of Utah Hospital and Clinics" Readers take notice of their local institutions
when they appear in top national magazines, delivering incredible impact
for local branding.