University of California, Irvine Medical Center
The Products
MNI News.
The Challenge
To re-position the medical center as a hospital on the cutting edge of
research, quality clinical care, and excellent customer service.
The MNI Solution
Five insertions in the advertorial-type setting of the Milestones
in Medicine program.
The Results
"The hospital has been profitable for the last four years, which coincides
with our renewed emphasis on marketing and advertising. We receive a clear
response when Milestones in Medicine runs. After the Milestones in Medicine
for snoring appeared, we received hundreds of phone calls. This program works
for us and we have every intention of continuing this campaign, says
Laura Hennum, Director of Public Relations, UCI Medical Center. "We
also got an added benefit by using reprints of the insert as a direct mail
piece and as a leave-behind on sales calls."