Blue Cross/Blue Shield of Arizona

bcbsThe Products
MNI News and MNI Executive.

The Challenge
To increase brand awareness in the Phoenix market.

The MNI Solution
MNI News and MNI Executive represented an unusual solution to their advertising plan, allowing Blue Cross/Blue Shield to run their group business plan ad in MNI Executive while running a community relations ad in MNI News.

The Results
Blue Cross/Blue Shield enjoyed a significant increase in
calls as a result of their ads with MNI.

Calendar

January closing dates

Issue MNI Product Closing
FebNewsJan 5
MarExecJan 8
AprFamilyJan 8
AprH&BJan 8
AprLuxuryJan 8
AprMenstyleJan 8
FebNews2Jan 15
MarEntertainmentJan 15
AprHispanicJan 15
AprHomeJan 15
View other closing dates