Blue Cross/Blue Shield of Arizona
The Products
MNI News and MNI Business.
The Challenge
To increase brand awareness in the Phoenix market.
The MNI Solution
MNI News and MNI Business represented an unusual solution
to their advertising plan, allowing Blue Cross/Blue Shield
to run their group business plan ad in MNI Business while
running a community relations ad in MNI News.
The Results
Blue Cross/Blue Shield enjoyed a significant increase in
calls as a result
of their ads with MNI.