Union State Bank

The Products
MNI News.

The Challenge
USB wanted to capture the attention of customers in a highly competitive market, while reinforcing brand positioning against other high-visibility national banking options.

The Results
MNI allowed USB to compete with the big players, providing the opportunity to advertise in prestigious titles. As Alfred L. Fox, SVP, Marketing Director USB explains it, "You see Union State Bank, a little billion and a half bank in a national magazine, and you say "Wow. MNI continues to perform for USB, which has come back for multiple campaigns.